Marketing Communication Book Summary Chapter 3, 4, 7, 13. Marketing Communications: A European Perspective
This document is a well-structured, easy to read, compact summary of the mandatory chapters of the book 'Marketing Communications: A European Perspective - Sixth Edition' for the course Marketing Communication at Tilburg University. The chapters include chapter 3, 4, 7 and 13. The worst thing about most summaries is that they are extremely long, unorganized and often almost exact copies of the actual book. That is why I made this summary to-the-point and well structured, so that you get a good overview of all the learning material.
Connected book
- juli 2017
- 9781292135762
- 1
Written for
- Institution
- Tilburg University (UVT)
- Study
- Marketing Management Or Marketing Analytics
- Course
- Marketing Communication (328248M6)
Document information
- Summarized whole book?
- No
- Which chapters are summarized?
- 3, 4, 7, 13
- Uploaded on
- April 5, 2021
- Number of pages
- 16
- Written in
- 2020/2021
- Type
- Summary
Subjects
-
markting communication
-
marketing management
-
marketing analytics
-
book summary
-
tilburg university
-
markting communications a european perspective sixth edition