Pelsmacker Study guides, Class notes & Summaries

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Marketing communications + zelfstudie Marketing communications + zelfstudie Popular
  • Marketing communications + zelfstudie

  • Summary • 128 pages • 2023 Popular
  • ENGLISH! Summary of the course Marketing Communications by Lana Mulier. Includes self study + guest speakers
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Summary of all readings | Advertising and Communication | MSc Marketing Management | EUR Elective | Including lecture notes Summary of all readings | Advertising and Communication | MSc Marketing Management | EUR Elective | Including lecture notes
  • Summary of all readings | Advertising and Communication | MSc Marketing Management | EUR Elective | Including lecture notes

  • Summary • 31 pages • 2024
  • This summary includes all obligatory course materials: - Full textbook Persuasive Advertising by Scott Armstrong - Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker - Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis - Articles from Goldenberg This summary also includes the most important lecture notes. Notes from the guest lecture are NOT included. Good luck with the exam! :)
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Summary book Marketing Communications 2023 Summary book Marketing Communications 2023
  • Summary book Marketing Communications 2023

  • Summary • 29 pages • 2023
  • Available in package deal
  • A summary of the book "Marketing Communications: A European perspective" of de Pelsmacker. For the course Marketing Communications at Tilburg University. Chapter 3: How marketing communications work Chapter 4: Marketing communications planning Chapter 6/7: Media planning Chapter 12/13: Measuring Campaign effectiveness REMARK!: This summary is based on the 6th Edition , however it is based on the corresponding chapters of the 7th edition. There should be no differences.
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Summary marketing communications Summary marketing communications
  • Summary marketing communications

  • Summary • 141 pages • 2022
  • STILL ACCURATE for the current academic year Clear and structured summary of the course Marketing communications. All information from classes, extra information from the book and guest lectures are included (also the selfstudy parts) No extra material needed when you study this summary. Goodluck! - Prof: Lana Mulier
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PROMOTION: Advertising and Communication Complete Package PROMOTION: Advertising and Communication Complete Package
  • PROMOTION: Advertising and Communication Complete Package

  • Summary • 132 pages • 2024
  • This extensive document should be used from the start of the course. Print it to take notes during lectures and use it for the open-book exam. + GET ALL THESE BENEFITS: + Safe yourself 80+ hours by using this as your coursebook: - Use it to get FULL POINTS for the bonus quizzes! - Use it for the mandatory reading! - Use it to ACE the open-book exam! + Save yourself 75%! 132 pages total instead of 508! + Use this to save yourself time while still getting all the knowledge! + Pri...
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Mandatory Chapters MarCom Mandatory Chapters MarCom
  • Mandatory Chapters MarCom

  • Summary • 31 pages • 2022
  • For the course Marketing Communications of the master Marketing Management at Tilburg University, you need to read/learn four chapters: 3, 4, 6 and 12 of the book Marketing Communications: A European Perspective of Patrick De Pelsmacker. This is a summary of those mandatory chapters.
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COMPLETE Summary Marketing Communication (incl. book + papers) 2022 COMPLETE Summary Marketing Communication (incl. book + papers) 2022
  • COMPLETE Summary Marketing Communication (incl. book + papers) 2022

  • Summary • 101 pages • 2022
  • A complete summary of the lectures and tutorials of the course. The mandatory papers are also included as well as the mandatory book chapters. (it also includes quizzes from the tutorial which are representative of the exam questions)
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Summary Book Marketing Communication (De Pelsmacker et al., 2018) Summary Book Marketing Communication (De Pelsmacker et al., 2018)
  • Summary Book Marketing Communication (De Pelsmacker et al., 2018)

  • Summary • 7 pages • 2021
  • Available in package deal
  • Summary of chapters 3, 4, 7 and 13 from the book "De Pelsmacker, Geuens, and Van den Bergh (2018). Marketing Communications: A European Perspective, 6th edition1. Prentice Hall." Chapter 3: How marketing communications work Chapter 4: Marketing communications planning Chapter 7: Media planning Chapter 13: Measuring campaign effectiveness
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Ideale samenvatting voor Marketing Communications! Ideale samenvatting voor Marketing Communications!
  • Ideale samenvatting voor Marketing Communications!

  • Summary • 84 pages • 2022
  • Volledige samenvatting van lessen + handboek
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In-depth Summary of all articles for Consumer Behavior 2021 (6314M0159Y)
  • In-depth Summary of all articles for Consumer Behavior 2021 (6314M0159Y)

  • Summary • 60 pages • 2021
  • Topic 1 – The Psychological Core 1.1 An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior – Krishna (2012) 1.2 Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior – Trope, Liberman & Wakslak (2007) 1.3 Memories of Yesterday’s Emotions: Does the Valence of Experience Affect the Memory-Experience Gap? – Miron-Shatz, Stone & Kahneman (2009) Topic 2 – Consumer Ratio...
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