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Pelsmacker Study guides, Class notes & Summaries

Looking for the best study guides, study notes and summaries about Pelsmacker? On this page you'll find 113 study documents about Pelsmacker.

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Marketing Communications 'A European Perspective' CH3+CH4 Marketing Communications 'A European Perspective' CH3+CH4

  • Marketing Communications 'A European Perspective' CH3+CH4

  • Summary • 16 pages • 2022
  • Summary of the content used for the course "marketing communication" at Tilburg University for the Master Program Marketing Management. The summary consist of chapter 3 and 4 of the book: Marketing Communications A European Perspective.
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CH4: Marketing Communications Planning CH4: Marketing Communications Planning

  • CH4: Marketing Communications Planning

  • Summary • 10 pages • 2022
  • Summary of CH4 "Marketing Communications Planning". Tilburg University, Master Program Marketing Management, book: Marketing Communications A European Perspective
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CH3: How Marketing Communications Works CH3: How Marketing Communications Works

  • CH3: How Marketing Communications Works

  • Summary • 6 pages • 2022
  • Summary of CH3 'How Marketing Communications Works'
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Chapter 5 Marketing Communications Chapter 5 Marketing Communications

  • Chapter 5 Marketing Communications

  • Summary • 47 pages • 2021
  • Available in package deal
    • chapter 5
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chapter 1 marketing communications chapter 1 marketing communications

  • chapter 1 marketing communications

  • Summary • 41 pages • 2021
  • Available in package deal
    • chapter 1
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Chapter 14 Marketing Communications Chapter 14 Marketing Communications

  • Chapter 14 Marketing Communications

  • Summary • 17 pages • 2021
  • Available in package deal
    • chapter 14
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Summary Marketing Communications A European Perspective Summary Marketing Communications A European Perspective

  • Summary Marketing Communications A European Perspective

  • Summary • 67 pages • 2020
  • Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.
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Communication Theory (Campaigning and Advertising etc.), Exam Preparation Communication Theory (Campaigning and Advertising etc.), Exam Preparation

  • Communication Theory (Campaigning and Advertising etc.), Exam Preparation

  • Class notes • 44 pages • 2022
  • A summary of the chapters of the book and the PowerPoints of the course. Covers among other things: - Integrated marketing communications - Message strategies & Creative Concept - Marketing Communication Objectives - Budgeting - Advertising General & Offline - Online Communications - Direct Marketing - Public Relations - Sponsorship - Media Planning - Pre-Testing - Campaign evaluation research - Ethics and GDPR Handwritten on the iPad using GoodNotes. Including visualisations...
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Marketing Communications - Marketing Communications: A European Perspective - Year 1 Marketing Communications - Marketing Communications: A European Perspective - Year 1

  • Marketing Communications - Marketing Communications: A European Perspective - Year 1

  • Summary • 53 pages • 2020
  • Summary Marketing Communications: A European Perspective by De Pelsmacker 6th edition; period 2, 2020.
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Summary Marketing Communications A European Perspective Summary Marketing Communications A European Perspective

  • Summary Marketing Communications A European Perspective

  • Summary • 67 pages • 2020
  • Available in package deal
    • Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.
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