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Marketing

Hogeschool Zuyd (HZ)

Here are the best resources to pass Marketing. Find Marketing study guides, notes, assignments, and much more.

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Marketing Marketing

  • Marketing

  • Summary • 5 pages • 2018
  • Available in package deal
    • Summary Introduction to Marketing year 1 - Chapter 1. What is Marketing? - Chapter 2. Strategy development and marketing planning - Chapter 3. The marketing environment - Chapter 4. Buying behaviour - Chapter 5. Marketing research - Chapter 6. Market segmentation and positioning
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Summary Marketing 2, 2017 European Studies Hogeschool Zuyd Summary Marketing 2, 2017 European Studies Hogeschool Zuyd

  • Summary Marketing 2, 2017 European Studies Hogeschool Zuyd

  • Summary • 38 pages • 2017
  • The summary is based on: - Notes from the lectures of Marketing 2, given by S. Widdershoven of European Studies year 2; - Number of notes of Verhage Marketing Fundamentals, chapters: 7, 8, 9, 10, 11, 12, 13, 14 The summary contains a comprehensive explanation of the 4 P's. There are many examples and charts incorporated to clarify everything. In addition, there are some short exercise questions that were asked during the lectures. Content: - Product (Product Life Cycle, Consumer Goods, ...
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Fundamentals of Marketing - Part 3 (Implementing the Marketing Mix)

  • Fundamentals of Marketing - Part 3 (Implementing the Marketing Mix)

  • Package deal • 5 items • 2017
  • Samenvattingen van de hoofdstukken 6 t/m 10.
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Chapter 10: Managing Channels and Distribution Chapter 10: Managing Channels and Distribution

  • Chapter 10: Managing Channels and Distribution

  • Summary • 9 pages • 2017
  • Available in package deal
    • Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti) Chapter 10: Managing Channels and Distribution
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Chapter 9: Managing Marketing Communications Chapter 9: Managing Marketing Communications

  • Chapter 9: Managing Marketing Communications

  • Summary • 8 pages • 2017
  • Available in package deal
    • Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti) Chapter 9: Managing Marketing Communications
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Chapter 8: Marketing Communications Principles Chapter 8: Marketing Communications Principles

  • Chapter 8: Marketing Communications Principles

  • Summary • 9 pages • 2017
  • Available in package deal
    • Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti) Chapter 8: Marketing Communications Principles
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Chapter 7: Pricing and Value Creation Chapter 7: Pricing and Value Creation

  • Chapter 7: Pricing and Value Creation

  • Summary • 6 pages • 2017
  • Available in package deal
    • Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti) Chapter 7: Pricing and Value Creation
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Chapter 6: Proposition and Branding Decisions Chapter 6: Proposition and Branding Decisions

  • Chapter 6: Proposition and Branding Decisions

  • Summary • 8 pages • 2017
  • Available in package deal
    • Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti) Chapter 6: Proposition and Branding Decisions
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Chapter 1: Marketing Principles and Society Chapter 1: Marketing Principles and Society

  • Chapter 1: Marketing Principles and Society

  • Summary • 8 pages • 2017
  • Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti) Chapter 1: Marketing Principles and Society
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Fundamentals of Marketing (CH 1-6) Fundamentals of Marketing (CH 1-6)

  • Fundamentals of Marketing (CH 1-6)

  • Summary • 21 pages • 2017
  • Chapter 1,2,3,4,5,6 of the 8th edition of Fundamentals of marketing.
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