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Sydneystraver

On this page, you find all documents, package deals, and flashcards offered by seller sydneystraver.

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Digital Marketing and Metrics: Lecture Summary

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A complete summary of the lectures of digital marketing and metrics, including concise notes of additional comments that are not covered on the slides! All lectures were attended and thus possible exam questions are discussed in detail.

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  • Summary
  •  • 66 pages • 
  • by sydneystraver • 
  • uploaded  2019
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Digital Marketing & Metrics | Literature Summary

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A summary for the literature of Digital Marketing & Metrics, including all the articles we need to know for the exam (as confirmed by the teacher): - Lemon & Verhoef (2016) - Ailawadi & Farris (2017) - Naik & Peters (2009) - Bucklin et al. (2009) p. 175-190 - Rutz & Bucklin (2012) - Li et al. (2016) - Babic et al. (2016) - Hewett et al. (2016) - Schwiedel & Moe (2014) - Akpinar & Berger (2017) - Tucker (2015) - Dinner et al. (2014)

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  • Summary
  •  • 31 pages • 
  • by sydneystraver • 
  • uploaded  2019
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Marketing in Emerging Economies | Article Summary

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All the literature we need to know for the marketing in emerging economies course! Summary of the articles of: - Westjohn and Magnusson (2017) - Zhou et al. (2010) - Zarantonello et al. (2013) - Kumar et al. (2015) - Sheth (2011) - Chattopadhyay et al. (2012): Introductory Chapter, Chapter 1, Chapter 2, and Chapter 9

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  • Summary
  •  • 25 pages • 
  • by sydneystraver • 
  • uploaded  2019
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Consumer Behaviour - Lecture Summary

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Hi guys! This is a summary of all the material discussed during the lecture of Consumer Behaviour 2019. Please note that it excludes Lecture 15, 17 and 18, as in these lectures example exam questions were discussed! It thus only highlights the theory of the course.

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  • Summary
  •  • 53 pages • 
  • by sydneystraver • 
  • uploaded  2019
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Ethics - Lecture 6-11 Summary | IBA VU

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Hi! This summary consists of the remaining lectures we need to know for the exam (lecture 6-11).

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  • Summary
  •  • 26 pages • 
  • by sydneystraver • 
  • uploaded  2019
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Ethics - Lecture 1-5 Summary | IBA VU

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Hi! This summary consists of the lectures we need to know for the midterm (lecture 1-5).

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  • Summary
  •  • 14 pages • 
  • by sydneystraver • 
  • uploaded  2019
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Consumer Behavior | Academic Article Summary

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Summary of the following articles: 1. Faraji-Rad, A., & Pham, M.T. (2017). Uncertainty increases the reliance on affect in decisions. Journal of Consumer Resarch, 44, 1-21. 2. Finkelstein, S. R., & Fishbach, A. (2010). When healthy food makes you hungry. Journal of Consumer Research, 37, 357-367. 3. Leung, E., Paolacci, G., & Puntoni, S. (2018). Man versus machine: Resisting automation in identity-based consumer behavior. Journal of Marketing Research, 55, 818-831. 4. Etkin, J. (2016). Th...

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  • Summary
  •  • 22 pages • 
  • by sydneystraver • 
  • uploaded  2019
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Ethics - Academic Article Summary | IBA VU

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Summary of the following articles: 1. Carr, A. Is bluffing ethical? Harvard Business Review, 1968, Jan. 2. Allhoff, F., Business bluffing reconsidered, Journal of Business Ethics, 2003. 3. Friedman, M., The Social Responsibility of Business is to Increase its Profits, The New York Times Magazine, 1970. 4. Moriarty, J., Business Ethics, In: Stanford Encyclopedia of Philosophy, 2016. 5. Wempe, J,. The Corporation as Contract, 2002. 6. Solomon, R. Historicism, Communitarianism, and Commerce: An Ar...

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  • Summary
  •  • 21 pages • 
  • by sydneystraver • 
  • uploaded  2019
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Consumer Behavior | Literature Summary

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Hi! This summary consists of: - Chapters 1, 4, 5, 6, 7, 8, 9, 10, 11, 12 of Consumer Behavior: (second edition), Frank R. Kardes, Maria L. Cronley, & Thomas W. Cline; Cengage Learning, ISBN 13: 978-1-133-58767-5 ISBN 10: 1-133-58767-4 - Chapters 6, 7, 8, 11, 12 of Research Methods for the Behavioral Sciences (5th edition), Frederick J. Gravetter & Lori-Ann B. Forzano; Cengage Learning, ISBN-13: 978-1-305-10413-6 ISBN-10: 1-305-10413-7 All the chapters we need to know for the Consumer Behavior ex...

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  • Summary
  •  • 54 pages • 
  • by sydneystraver • 
  • uploaded  2019
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Ethics - Book Summary | IBA VU

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A summary of all chapters (i.e. 1-10) of the book "Justice" written by Michael J. Sandel.

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  •  Book
  • Summary
  •  • 15 pages • 
  • by sydneystraver • 
  • uploaded  2019
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Business Processes - Midterm | Lecture Summary

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This summary includes lectures 1, 2, 3, 4, 5, and 6 (excludes examples, LECTURE THEORY ONLY).

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  • Summary
  •  • 12 pages • 
  • by sydneystraver • 
  • uploaded  2018
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Business Processes - Midterm | Book Summary

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This summary includes chapters 1, 2, 3, 4, 5, and 7 from the Custom Edition book "Business Processes" written by Cachon.

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  • Summary
  •  • 17 pages • 
  • by sydneystraver • 
  • uploaded  2018
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Accounting Summaries

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Summary of the lecture theory and the book for Accounting (first year IBA).

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  •  • 2 items • 
  • by sydneystraver • 
  • uploaded  2018
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Accounting - Lecture Summary

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A summary of all the lecture slides for the course accounting (first year IBA)! It doesn't include examples, only the theory!

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  • Summary
  •  • 23 pages • 
  • by sydneystraver • 
  • uploaded  2018
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BRM II (Qualitative) - Quiz 2: Lecture Summary

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Hi guys! Here is the lecture summary for the second quiz! Good luck preparing :) Please note that I also have a literature summary available of all the articles.

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  • Summary
  •  • 23 pages • 
  • by sydneystraver • 
  • uploaded  2018
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BRM II (Qualitative) - Quiz 2: Literature Summary

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A summary of the literature of Patton (2002), Welch et al. (2002), Tracy (2013), Kellie (1997), Pratt (2009), and Merriam (2014). So, all the literature you need to know for the second quiz! Please note that Merriam (2014) is not exam material, but just a required reading for lecture 10.

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  • Summary
  •  • 18 pages • 
  • by sydneystraver • 
  • uploaded  2018
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BRM II (Qualitative) - Quiz 1: Lecture Summary

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Hi guys! Here is the lecture summary for the first quiz! Good luck preparing :) Please note that I also have a literature summary available of all the articles.

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  • Summary
  •  • 13 pages • 
  • by sydneystraver • 
  • uploaded  2018
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Additional Reading of Patton (2002) - BRM II

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Hi guys! This is the additional reading that we need to know for the exam! Patton (2002)

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  • Summary
  •  • 5 pages • 
  • by sydneystraver • 
  • uploaded  2018
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BRM II (Qualitative) - Quiz 1: Literature Summary

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A summary of the literature of Merriam (2014), Creswell (2007), Maxwell (2012), and Patton (2002). So, all the literature you need to know for the the first quiz!

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  • Summary
  •  • 23 pages • 
  • by sydneystraver • 
  • uploaded  2018
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Practice Questions/Example - BRM I

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An overview of the examples and questions discussed during the lectures. This goes along with the lecture summary and identifies how you should interpret the data.

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  • Summary
  •  • 15 pages • 
  • by sydneystraver • 
  • uploaded  2018
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