Consumer Behavior

This comprehensive Consumer Behavior course summary captures all key lectures, theories, and examples for understanding how consumers think and act. It explains consumer decision processes—from need recognition and information search to purchase and post-purchase evaluation—plus key topics like perception, attention, motivation, learning, memory, and persuasion (central vs. peripheral routes). Core behavioral economics concepts such as heuristics, biases, loss aversion, endowment effect, and...

This summary covers the book, lecture slides and articles that were learning objectives for the course

This is a brief summary of all the consumer behavior articles required for the exam. This, plus the summary of the lecture notes, i got an 8.2 exam grade ONLY studying from these 2 PDFs.

Consumer Behavior Lecture Study Notes. Lecture 1-Lecture 12. They have all the information needed for a good exam grade, I got an 8.2 in this exam ONLY studying from this PDF. This is a third-year Economics and Business Economics course in the Business track.

Samenvatting van de hoofdstukken 1, 4, 5, 6, 7, 8, 9, 10, 11 en 12

English summary of consumer behavior

All articles necessary to pass the exam summarized in a condensed way so it is easy to understand, study and memorize! Received an 9.5 for the course after memorizing these articles & the lecture material!

All of the KEY points to study this course, all coming from the lectures, received a 9.5 for the exam memorizing this summary! Easy to understand, study and memorize due to clear and easy structure.