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Digital Marketing and Metrics

Vrije Universiteit Amsterdam (VU)

Here are the best resources to pass Digital Marketing and Metrics. Find Digital Marketing and Metrics study guides, notes, assignments, and much more.

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Harry Potter & The Philosophers Stone

Harry Potter & The Philosophers Stone

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Lecture Notes Digital Marketing and Metrics | VU Amsterdam | 2025/26

  • Class notes

    Lecture Notes Digital Marketing and Metrics | VU Amsterdam | 2025/26

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    June 2026
    2025/2026
  • Lecture 1 notes from Digital Marketing and Metrics at VU Amsterdam covering customer journeys, touchpoints, and omnichannel strategies. Topics include ZMOT (Zero Moment of Truth), customer journey analysis, owned/paid/earned channels, and how mobile and digital platforms are reshaping consumer behavior across retail sectors. Essential for understanding how companies like Matalan and HEMA adapted to customers moving fluidly between online and offline channels.
  • zbheshof
    $9.61 More Info
Digital Marketing and Metrics Lectures Summary - Premaster Marketing / Bedrijfskunde: Marketing - VU Amsterdam

  • Summary

    Digital Marketing and Metrics Lectures Summary - Premaster Marketing / Bedrijfskunde: Marketing - VU Amsterdam

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    May 2026
    2025/2026
  • Lectures Summary Digital Marketing and Metrics - Premaster Marketing / Bedrijfskunde: Marketing - VU Amsterdam - E_EBE3_DMM This lecture summary includes everything you need from lecture 1–10 to prepare for the Digital Marketing and Metrics exam. The content is clearly structured by chapter, with key concepts in bold for quick and efficient studying. It also covers the key studies discussed in the lectures that are essential for the exam. Visuals from the course material are included to m...
  • TwanvR
    $6.47 More Info
Samenvatting Harry Potter & The Philosophers Stone - Digital Marketing and Metrics (E_EBE3_DMM) Samenvatting Harry Potter & The Philosophers Stone - Digital Marketing and Metrics (E_EBE3_DMM)

  • Summary

    Samenvatting Harry Potter & The Philosophers Stone - Digital Marketing and Metrics (E_EBE3_DMM)

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    March 2025
    2024/2025
  • Test test Test test Test test Test test Test test Test test Test test Test test Test test Test test Test test Test test Test test Test test Test test
  • steventest-nl
    $7.46 More Info
Articles + Lectures [including condensed summary with key concepts] exam grade: 8.8 (Digital Marketing and Metrics 2024)

  • Package deal

    Articles + Lectures [including condensed summary with key concepts] exam grade: 8.8 (Digital Marketing and Metrics 2024)

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    June 2024
  • Received an 8.8 for the exam using these summaries, very easy to understand and memorize! All necessary information is in here, as well as the condensed summary of all articles.
  • hedwigluten
    $15.90 More Info
Samenvatting CONDENSED - Digital Marketing and Metrics (E_EBE3_DMM)

  • Summary

    Samenvatting CONDENSED - Digital Marketing and Metrics (E_EBE3_DMM)

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    June 2024
    2023/2024
  • Very easy to study, only the key points summarized of all articles of the course!
  • hedwigluten
    $7.02 More Info
Samenvatting - All Lectues; Digital Marketing and Metrics (E_EBE3_DMM)

  • Summary

    Samenvatting - All Lectues; Digital Marketing and Metrics (E_EBE3_DMM)

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    June 2024
    2023/2024
  • Summary of all lectures of this course, summarized in a way that is easy to understand and memorize! Received an 8.8 for the exam.
  • hedwigluten
    $7.14 More Info
Samenvatting - All necessary Articles; Digital Marketing and Metrics (E_EBE3_DMM)

  • Summary

    Samenvatting - All necessary Articles; Digital Marketing and Metrics (E_EBE3_DMM)

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    June 2024
    2023/2024
  • All articles needed to pass the exam summarized in a way that is easy to understand and memorize! Received an 8.8 for the exam.
  • hedwigluten
    $7.14 More Info
Pre-Master Marketing QRM & DMM Summary and Exam prep BUNDLE

  • Package deal

    Pre-Master Marketing QRM & DMM Summary and Exam prep BUNDLE

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    May 2024
  • This is a bundle of the second period of the pre-master marketing at the VU. It's extensive, to the point and with extra notes to help you understand it better. It's structured and has an exam prep WITH ANSWERS! Good luck :)
  • clerkxcleo18
    $16.48 More Info
Digital Marketing Summary, Article Summaries and EXAM QUESTIONS WITH ANSWERS

  • Summary

    Digital Marketing Summary, Article Summaries and EXAM QUESTIONS WITH ANSWERS

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    May 2024
    2023/2024
  • This is an extensive summary of Digital Marketing with extra notes to help you understand it better, exam questions with answers and summaries with PERUSALL questions and answers of the articles. Good luck! ;)
  • clerkxcleo18
    $10.59 More Info
Lecture - Meaningful Marketing Metrics Q&A UPDATED

  • Summary

    Lecture - Meaningful Marketing Metrics Q&A UPDATED

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    September 2023
    2023/2024
  • Lecture - Meaningful Marketing Metrics Q&A UPDATED Define Marketing Metrics and discuss what they are used for Marketing metrics are performance measures/indicators, marketers use to asses the health of their brands (like doctors) and the effect of their marketing efforts. Marketing managers need measurement to ASSESS & GUIDE THEIR MARKETING ACTIONS. Marketing metrics let managers know how the brand and business is performing; and marketing metrics can provide DIAGNOSTIC INFORATION o...
  • EWLindy
    $7.49 More Info
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