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International Branding Exam Year 4 IC
This bundle consists of two summaries of the two main books for the International Branding specialization course.
- Package deal
- • 2 items •
This bundle consists of two summaries of the two main books for the International Branding specialization course.
Summary Global Marketing by Svend Hollensen, International Branding Exam Year 4 (2020/2021
Extensive summary of the Global Marketing book by Svend Hollensen for the International Branding exam in year 4. Included chapters are (only relevant theory stated for the exam): Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chaper 8 Chapter 9 Chapter 10 Chapter 11 Chapter 12 Chapter 14 Chapter 16 Chapter 17
- Book & Paket-Deal
- Summary
- • 67 pages •
Extensive summary of the Global Marketing book by Svend Hollensen for the International Branding exam in year 4. Included chapters are (only relevant theory stated for the exam): Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chaper 8 Chapter 9 Chapter 10 Chapter 11 Chapter 12 Chapter 14 Chapter 16 Chapter 17
Summary Global Brand Strategy by Steenkamp, exam International Branding Year 4 (2020/2021)
Summary of the Global Brand Strategy book by Steenkamp, for the International Branding specialization course exam in Year 4, International Communication. This summary includes the following chapters (as stated for the exam November 2020): Chapter 1: p. 1 - 12 Chapter 2: p. 19 - 43 Chapter 3: whole chapter Chapter 4: p. 75 - 95 / p. 100 - 109 Chapter 5: p. 111 - 119 / p. 126 - 147 Chapter 8: p. 209 - 213 / p. 220 - 227
- Package deal
- Summary
- • 39 pages •
Summary of the Global Brand Strategy book by Steenkamp, for the International Branding specialization course exam in Year 4, International Communication. This summary includes the following chapters (as stated for the exam November 2020): Chapter 1: p. 1 - 12 Chapter 2: p. 19 - 43 Chapter 3: whole chapter Chapter 4: p. 75 - 95 / p. 100 - 109 Chapter 5: p. 111 - 119 / p. 126 - 147 Chapter 8: p. 209 - 213 / p. 220 - 227
Summary Global Marketing by Svend Hollensen, International Branding Exam Year 4 (2020/2021
Summary Global Brand Strategy by Steenkamp, exam International Branding Year 4 (2020/2021)
Very complete. Neatly summed up, it remains clear. I had a lot of it!
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