Summary
Summary Global Brand Strategy by Steenkamp, exam International Branding Year 4 (2020/2021)
- Course
- Institution
Summary of the Global Brand Strategy book by Steenkamp, for the International Branding specialization course exam in Year 4, International Communication. This summary includes the following chapters (as stated for the exam November 2020): Chapter 1: p. 1 - 12 Chapter 2: p. 19 - 43 Chapter 3: whol...
[Show more]