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International Branding Exam Year 4 IC
This bundle consists of two summaries of the two main books for the International Branding specialization course.
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Summary Global Brand Strategy by Steenkamp, exam International Branding Year 4 (2020/2021)
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Summary of the Global Brand Strategy book by Steenkamp, for the International Branding specialization course exam in Year 4, International Communication. This summary includes the following chapters (as stated for the exam November 2020): Chapter 1: p. 1 - 12 Chapter 2: p. 19 - 43 Chapter 3: whole...
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Preview 4 out of 39 pages
Add to cartSummary of the Global Brand Strategy book by Steenkamp, for the International Branding specialization course exam in Year 4, International Communication. This summary includes the following chapters (as stated for the exam November 2020): Chapter 1: p. 1 - 12 Chapter 2: p. 19 - 43 Chapter 3: whole...
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Summary Global Marketing by Svend Hollensen, International Branding Exam Year 4 (2020/2021
$10.49
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Extensive summary of the Global Marketing book by Svend Hollensen for the International Branding exam in year 4. Included chapters are (only relevant theory stated for the exam): Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chaper 8 Chapter 9 Chapter 10 Chapter 11 Chapter 12 Chapter 14 Chapter 16 Chapt...
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Preview 4 out of 67 pages
Add to cartExtensive summary of the Global Marketing book by Svend Hollensen for the International Branding exam in year 4. Included chapters are (only relevant theory stated for the exam): Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chaper 8 Chapter 9 Chapter 10 Chapter 11 Chapter 12 Chapter 14 Chapter 16 Chapt...
$10.49
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