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I am a Dutch student at Tilburg University following the Msc Marketing Management and before that I completed the pre-master in Marketing Management as well as a Bachelor in Tourism Management. I would like to make other students happy by sharing my summaries and essays

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Marketing Channel Management Package (Lectures Clips Articles)

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The package includes everything you need to pass the exam of Marketing Channel Management including all lectures with notes and screenshots of the black slides that are not shared. Also, it includes all information and notes on the knowledge clips and a summary of the compulsory articles

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  •  • 2 items • 
  • by RafaelHoutepen • 
  • uploaded  2024
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Marketing Channel Management Articles

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This document is a summary of the compulsory articles for the course Marketing Channel Management at Tilburg University for the Master Marketing Management.

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  • Summary
  •  • 36 pages • 
  • by RafaelHoutepen • 
  • uploaded  2024
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Summary Marketing Channel Management

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$7.74
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This summary contains all information from the knowledge clips and interactive lectures. Notes were made on the verbal information provided in the knowledge clips in combination with the screens presented in these knowledge clips. Additionally, the interactive lectures include all pictures from the "black slides" that are not shared in the lecture handouts.

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  • Summary
  •  • 163 pages • 
  • by RafaelHoutepen • 
  • uploaded  2024
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Summary Brand Management including Examples and Exam Questions

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$8.92
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This summary of Brand Management covers all lectures given including with slides and examples that are NOT uploaded or shared by the lecturer. Additionally, it includes examples exam questions.

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  • Summary
  •  • 99 pages • 
  • by RafaelHoutepen • 
  • uploaded  2024
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Pricing and Monetization Strategies Full Package

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$18.48
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This package includes everything you need to pass the course Pricing and Monetization Strategies for the Marketing Management Master at Tilburg University.

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  •  • 3 items • 
  • by RafaelHoutepen • 
  • uploaded  2024
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Pricing and Monetization Strategies Readings and Articles

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This document includes a summary of required articles that need to be read for the course pricing and monetization strategies. These articles are required to be studied for the exam of pricing and monetization strategies.

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  • Summary
  •  • 115 pages • 
  • by RafaelHoutepen • 
  • uploaded  2024
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Pricing and Monetization Strategies Assignments

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This document provides all four necessary team assignments that count for the final grade of pricing and monetization strategies. Assignment 1 is about Conjoint Analysis, Assignment 2 is about Simple Profit Maximisation, Assignment 3 is about Bundling, and Assignment 4 is about Customer Lifetime Value (CLV). These assignments can be practiced for the exam since exam questions will look very familiar to the assignment questions/cases.

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  •  • 13 pages • 
  • by RafaelHoutepen • 
  • uploaded  2024
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Pricing and Monetization Strategies Summary

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$7.74
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This is a summary of all lectures and guest lectures given for the course pricing and monetization strategies. It includes all slides from class, notes, and answers to questions from the slides. Such as, conjoint analysis, ultimatum game, value based pricing, demand function, profit maximisation, price elasticity, pricing ethics, price discrimination, commonalities, bundling, product lines, behavioural pricing, CLV, price penetration, price skimming, metered pricing, auctions, and many more.

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  • Summary
  •  • 77 pages • 
  • by RafaelHoutepen • 
  • uploaded  2024
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Market Assessment Summary

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This is a summary of all lectures given for the course Market Assessment including notes. Additionally, the summary also includes several exam practice questions and all notes on the knowledge clips associated.

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  • Summary
  •  • 85 pages • 
  • by RafaelHoutepen • 
  • uploaded  2024
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Marketing Communications Summary

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This summary of Marketing Communications includes all notes from lectures as well as input from the interactive lectures which can be used as best practice examples. All these slides from the lectures with the notes form an extensive summary including many practical examples from the interactive lectures. However, this is not a summary of the book!

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  • Summary
  •  • 75 pages • 
  • by RafaelHoutepen • 
  • uploaded  2024
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