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  3. Strategic Marketing Management (328251M6)

Strategic Marketing Management

Tilburg University (UVT)

Here are the best resources to pass Strategic Marketing Management. Find Strategic Marketing Management study guides, notes, assignments, and much more.

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Summary of Strategic Marketing Management

  • Summary

    Summary of Strategic Marketing Management

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    5
    40
    March 2026
    2025/2026
  • Including all 9 lectures (incl. guest lectures) and compulsory articles.
  • irisgeelen1
    $9.01 More Info
Articles summary - Strategic Marketing Managament

  • Summary

    Articles summary - Strategic Marketing Managament

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    1
    45
    March 2026
    2025/2026
  • The summary contains the compulsory articles for the Strategic Marketing Management course.
  • Popular
    v230an
    $7.64 More Info
Strategic Marketing Management Summary of the lectures

  • Summary

    Strategic Marketing Management Summary of the lectures

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    55
    May 2026
    2025/2026
  • Lecture notes from Introduction to Strategic Marketing Management at Tilburg University covering the foundational concepts of marketing strategy. The document explains key definitions from Kotler and Varadarajan, distinguishes between strategic and tactical marketing decisions, and outlines what makes a marketing strategy effective (coherent, distinctive, and dynamic). Essential for understanding the course framework and the CDD model, plus useful for exam preparation on core strategic marketing...
  • vincentstassen
    $7.64 More Info
Samenvatting Strategic Marketing

  • Summary

    Samenvatting Strategic Marketing

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    67
    May 2025
    2024/2025
  • Deze uitgebreide samenvatting biedt een helder en gestructureerd overzicht van negen colleges uit een strategische marketingcursus. De inhoud is zorgvuldig onderverdeeld per college en behandelt zowel theoretische kaders als praktische toepassingen.
  • pienvandijk1
    $9.72 More Info
Complete Summary Strategic Marketing Management Tilburg University - Includes lecture notes, mandatory articles, and guest lectures(328251-M-6)

  • Summary

    Complete Summary Strategic Marketing Management Tilburg University - Includes lecture notes, mandatory articles, and guest lectures(328251-M-6)

  • 5.0
    (1)
    5.0
    9
    114
    March 2025
    2024/2025
  • Complete extensive summary of the strategic marketing management course at Tilbrug Unversity (part of the MSc Marketing Management/Marketing Analytics). Includes notes on all lectures, including guest lectures and weblectures, and a summary of all mandatory articles.
  • BAstudent1
    $9.39 More Info
Strategic Marketing Management Summary

  • Summary

    Strategic Marketing Management Summary

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    9
    73
    September 2024
    2024/2025
  • This is a summary of all lectures including class notes for strategic marketing. For instance it covers the following topics discussed in class: game theory, decision making, biases in marketing, innovation, incremental and radical innovations, adoption, pricing strategies, price elasticity, sustainability in marketing, CSR, and Customer Experience.
  • RafaelHoutepen
    $8.22 More Info
Class notes Strategic Marketing Management (328251)

  • Class notes

    Class notes Strategic Marketing Management (328251)

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    108
    March 2024
    2023/2024
  • An in-depth summary of the class notes from Strategic Marketing Management, contains all lectures and guest lectures (cases) discussed in the academic year
  • vand1407200
    $9.01 More Info
Most Complete and Recent Strategic Marketing Management Summary

  • Summary

    Most Complete and Recent Strategic Marketing Management Summary

  • 3.3
    (3)
    3.3
    29
    65
    October 2023
    2023/2024
  • This Strategic Marketing Management Summary includes all the material from the course (including notes & web and guest lectures) to pass the exam!
  • thimo2000
    $9.41 More Info
Summaries for MSc Marketing Management (Core) Courses

  • Package deal

    Summaries for MSc Marketing Management (Core) Courses

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    8
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    October 2023
  • This bundle includes various core courses that are being taught in the Marketing Management Master at Tilburg University. At this moment, it includes Marketing Channel Management, Brand Management, Strategic Marketing Management, and Marketing Communication.
  • thimo2000
    $24.11 More Info
Summary Strategic Marketing Management Lecture Notes

  • Summary

    Summary Strategic Marketing Management Lecture Notes

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    April 2023
    2022/2023
  • In this document you will find a summary of all the lectures during the course. I passed with an 8.5 for the exam using my summary.
  • chloedb
    $7.65 More Info
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