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The package includes everything you need to pass the exam of Marketing Channel Management including all lectures with notes and screenshots of the black slides that are not shared. Also, it includes all information and notes on the knowledge clips and a summary of the compulsory articles

This document is a summary of the compulsory articles for the course Marketing Channel Management at Tilburg University for the Master Marketing Management.

This summary contains all information from the knowledge clips and interactive lectures. Notes were made on the verbal information provided in the knowledge clips in combination with the screens presented in these knowledge clips. Additionally, the interactive lectures include all pictures from the "black slides" that are not shared in the lecture handouts.

This summary of Brand Management covers all lectures given including with slides and examples that are NOT uploaded or shared by the lecturer. Additionally, it includes examples exam questions.

This package includes everything you need to pass the course Pricing and Monetization Strategies for the Marketing Management Master at Tilburg University.

This document includes a summary of required articles that need to be read for the course pricing and monetization strategies. These articles are required to be studied for the exam of pricing and monetization strategies.

This document provides all four necessary team assignments that count for the final grade of pricing and monetization strategies. Assignment 1 is about Conjoint Analysis, Assignment 2 is about Simple Profit Maximisation, Assignment 3 is about Bundling, and Assignment 4 is about Customer Lifetime Value (CLV). These assignments can be practiced for the exam since exam questions will look very familiar to the assignment questions/cases.

This is a summary of all lectures and guest lectures given for the course pricing and monetization strategies. It includes all slides from class, notes, and answers to questions from the slides. Such as, conjoint analysis, ultimatum game, value based pricing, demand function, profit maximisation, price elasticity, pricing ethics, price discrimination, commonalities, bundling, product lines, behavioural pricing, CLV, price penetration, price skimming, metered pricing, auctions, and many more.

This is a summary of all lectures given for the course Market Assessment including notes. Additionally, the summary also includes several exam practice questions and all notes on the knowledge clips associated.

This summary of Marketing Communications includes all notes from lectures as well as input from the interactive lectures which can be used as best practice examples. All these slides from the lectures with the notes form an extensive summary including many practical examples from the interactive lectures. However, this is not a summary of the book!

This is a summary of all lectures including class notes for strategic marketing. For instance it covers the following topics discussed in class: game theory, decision making, biases in marketing, innovation, incremental and radical innovations, adoption, pricing strategies, price elasticity, sustainability in marketing, CSR, and Customer Experience.

This package deal includes all lectures with notes and screenshots including an practice exam. Furthermore, the package also contain the R codes for the assignments for the statistical analyses of: - ANOVA - Linear Regression - Logistic Regression - Cluster Analysis - Factor Analysis

This document includes all the necessary codes to pass the assignments for R for the course Introduction to Research in Marketing. Each week the assignments differ in different versions, however only small indicated changes need to be made in the coding in the first few steps to cover the different versions of the assignment or only a different number needs to be read from the output.

This summary of Introduction to Research in Marketing includes all lectures with notes as well as a practice exam at the end of all the notes and lectures. - lecture 1: exploratory data analysis, sampling, framework errors - lecture 2: ANOVA - lecture 3 & 4: Linear Regression - lecture 5: Logistic Regression - lecture 6: Factor Analysis - lecture 7: Cluster Analysis - Practice Exam, including answers

This summary contains all info necessary to study for the endterm of the course Business Research Techniques for the Pre-master marketing management at Tilburg University. This summary is based on all the lectures, online learning modules, and knowledge clips given during the course.

This package contain an entire summary of the book that needs to be known for both the midterms given for the Pre-Master Marketing Management at Tilburg University.

This research proposal has been written for the course Academic Competences Marketing in which the subject was social/digital marketing. The proposal has a focus on the difference in using a micro influencer marketing strategy vs using a macro influencer on the brand attitudes with several moderators affecting this main-effect between the Independent Variable and Dependent Variable.

This is a summary for the InfoSkills test which is mandatory to pass when following the course Academic Competences at Tilburg University for the Pre-master Marketing Management.

This is everything you need to know for the endterm test for the course Marketing for Pre-master at Tilburg University pre-master marketing management. This summary includes all details and info from all the knowledge clips given.

A summary of the book Hoyer/MacInnis/Pieters' Consumer Behavior, 8th Edition which is required to study for the course Marketing for pre-master when following the pre master Marketing Management at Tilburg University. The chapters 7 until 14 are summarised which are required to know for the second mid term of the course.