Ronlaan

These are summaries of all the lectures from the MSc Marketing course of Brand & Product Management. __________________________ Brand & Product Management Leerdoelen Upon completion of the course the student is able to: 1. explain the essence of branding and to apply state-of-the-art branding theories; 2. conduct a brand audit and articulate strategic and tactical recommendations to (re)direct a brand into the future; 3. explain the critical role of consumer's motives, cognition & emotion in...

These are summaries of all the lectures from the MSc Marketing course Behavioral Perspectives on Corporate Governance (BPCG). Language: English. ________________________________________ Uitgebreide vaknaam Behavioural Perspectives on Corporate Governance Leerdoelen Upon completion of the course the student is able to: 1. Critique key theories, concepts, and approaches in the research domain of corporate governance. 2. Compare (inter)national corporate governance arrangements. 3. Evaluate adva...