B2B Marketing

Rijksuniversiteit Groningen (RuG)

Here are the best resources to pass B2B Marketing. Find B2B Marketing study guides, notes, assignments, and much more.

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Summary bundle B2B Marketing (EBM808B05) Book chapters & Articles
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June 2023
This discount bundle consists of all the mandatory chapters from the book B2B Customer Value Marketing - the essentials. It also contains the three compulsory articles from lecture 4.
frankboneschansker
$10.47 More Info

Summary

B2B Summary (EBM808B05) - All mandatory articles
Available in bundle

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June 2023

2022/2023
Available in bundle
This document consists of an extensive summary of the three mandatory articles for the B2B course. It has a pleasant layout that makes it easy to read and learn. The mandatory articles: Gill, M., Sridhar, S., & Grewal, R. (2017). Return on engagement initiatives: A study of a business-to-business mobile app. Journal of marketing, 81(4), 45-66. Guesalaga, R., Gabrielsson, M., Rogers, B., Ryals, L., & Cuevas, J. M. (2018). Which resources and capabilities underpin strategic key account m...
frankboneschansker
$6.77 More Info

Summary

(Book) Summary B2B (EBM808B05) - All mandatory chapters (B2B Customer Value Marketing - the essentials)
Available in bundle

5.0

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5.0

3

132

June 2023

2022/2023
Available in bundle
This extensive summary contains all mandatory chapters of the book "B2B Customer Value Marketing -the essentials", (by Dr Jean-Pierre Thomassen). Only chapter 12 will not be discussed, due to the fact that this will not be exam material. The other 14 (!) chapters are discussed in detail. The document has a structured layout that makes learning the material easier than ever!
frankboneschansker
$7.39 More Info

Summary

Summary - B2B Marketing (EBM808B05)
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36

June 2023

2022/2023
This is a summary for the B2B marketing course of the master Marketing Management at the Rijksuniversiteit Groningen. This summary contains all the chapters in the book that need to be studied for the upcoming exam.
taravanderveen
$12.94 More Info

Summary

Summary of the book "Customer Value Marketing" from J-P.R. Thomassen (2020) from the course B2B-Marketing
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July 2022

2021/2022
This summary includes all the 14 chapters of the book "Customer Value Marketing" from J-P.R. Thomassen (2020). The summary also includes figures to make the text more clear. All the 14 chapters are part of the exam.
xlisadevries
$12.94 More Info

Summary

B2B Marketing articles
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May 2019

2017/2018
An extensive summary of the articles for the course B2B Marketing (MSc Marketing) at the University of Groningen.
marketingstudent94
$8.00 More Info