Verhoef Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Verhoef? On this page you'll find 43 study documents about Verhoef.
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Summary articles Retail & Omnichannel Marketing
- Summary • 36 pages • 2020
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Summary of the articles for Retail & Omnichannel Marketing:
Week 1:	
1	Stein, A. & B. Ramaseshan, 2016, "Towards the Identification of Customer Experience Touch Point Elements". Journal of Retailing and Customer Services, vol. 30, pp. 8-19.
	2	Inman, J.J. & H. Nokolova, 2017, "Shopper-Facing Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns". Journal of Retailing, vol. 893, issue 1, 7-28
	3	P.C. Verhoef, P.K. Kannan & J.J. Inman, 2015, ...
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Marketing Performance Summary (Articles and Lectures)
- Summary • 53 pages • 2019
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Available in package deal
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Summary of all the exam-relevant articles and lecture notes.
Articles: 
Colicev, Anatoli, Ashwin Malshe, Koen Pauwels, and Peter O'Connor (2018). Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media.
Hanssens, Dominique M. and Koen H. Pauwels (2016). Demonstrating the Value of Marketing.
Haumann, Till, Benjamin Quaiser, Jan Wieseke, and Mario Rese (2014). Footprints in the Sands of Time: A Comparative Analysis of the Effecti...
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Extended Summary Service Management including articles and tutorial notes
- Summary • 91 pages • 2020
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For my course Service Management at Maastricht University I wrote an extended summary including all the articles (see list) and tutorial notes. Lectures are not included because there were none. The summary helped me study for and pass the exam. 

Article list:
Berry, L. (2015). Revisiting big ideas in services marketing 30 years later;

Vargo & Lusch (2016). Institutions and axioms: an extension and update of service-dominant logic;

Rust & Huang (2014). The Service Revolution and the Transform...
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Summary article 2.1De Haan, E., Kannan, P.K., Verhoef P.C., and Wiesel, T. (2018) Device Switching in Online Purchasing: Examining the Strategic Contingencies,
- Summary • 5 pages • 2020
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A Complete summary of article 2.1 academic year 2020/2021.
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Summary - All articles - Strategic Decision-Making in Marketing
- Summary • 58 pages • 2020
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Summary of all articles for the course Strategic Decision-Making in Marketing. The following articles are included:

1.1. Market orientation, customer value, and superior performance
Slater & Narver
1994

1.2. Closing the marketing capabilities gap
Day
2011

1.3. Marketing department power and firm performance
Feng, Morgan & Rego
2015

2.1. Does a differentiation strategy lead to more sustainable financial performance than a cost leadership strategy?
Banker, Mashruwala & Tripathy
2014

2.2. Refe...
And that's how you make extra money
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Digital Marketing & Metrics | Literature Summary
- Summary • 31 pages • 2019
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Available in package deal
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A summary for the literature of Digital Marketing & Metrics, including all the articles we need to know for the exam (as confirmed by the teacher):
- Lemon & Verhoef (2016)
- Ailawadi & Farris (2017)
- Naik & Peters (2009)
- Bucklin et al. (2009) p. 175-190
- Rutz & Bucklin (2012)
- Li et al. (2016)
- Babic et al. (2016)
- Hewett et al. (2016)
- Schwiedel & Moe (2014)
- Akpinar & Berger (2017)
- Tucker (2015)
- Dinner et al. (2014)
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Summary Marketing Performance Articles - 2018/2019
- Summary • 57 pages • 2018
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Summary of all the articles of the marketing performance course 2018/2019. The following articles are included: Katsikeas et al. (2016), Homburg & Pflesser (2000), Kirca et al. (2005), Maignan & Ferrell (2004), Hillebrand et al. (2015), Rust (2004), Leroi-Werelds et al. (2014), Kumar (2018), Bart et al (2005), Palmatier et al (2006), Homburg et al. (2015), Haumann et al (2014), Homburg et al (2012), Verhoef & Leeflang (2009) and Hanssens & Pauwels (2016).
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Summary Articles Strategic Marketing
- Summary • 25 pages • 2018
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Summary Articles Strategic Marketing
Master Marketing University of Groningen

Articles included:
Montgomery, Moore & Urbany
Verhoef & Leeflang
Ataman, van Heerde, & Mela
Rust, Moorman, & Dickson
Wedel
Heskett, Jones, Loveman, Sasser, & Schlesinger
Van Heerde, Gijsenberg, Dekimpe, & Steenkamp
Leone, Rao, Keller, Luo, McAlister, & Srivastava 
Srinivasan, Hanssens
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Summary of 21 articles for Marketing & Innovation (1ZM11)
- Summary • 49 pages • 2018
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This paper summarizes all 21 articles for the course Marketing & Innovation (1ZM11) for the Master Innovation Management at University of Technology Eindhoven in the year 2017-2018. 

It covers the following articles:
1. Arts, J. W., Frambach, R. T., & Bijmolt, T. H. (2011). Generalizations on consumer
innovation adoption: a meta-analysis on drivers of intention and behavior. International
Journal of Research in Marketing, 28(2), 134-144.
2. Chang, W., & Taylor, S. A. (2016). The effectiveness o...
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Summary Customer Models + articles EBM076A05
- Summary • 53 pages • 2017
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Summary of Customer Models plus articles in question & answer form. 

Content discussed:
Logit / Probit models
Multinomial / Ordered / Nested logit
Hurdle / Tobit models
Count models
Duration models

Articles discussed:
Chapter Dennis Fok
Blattberg et al. (2009) Ch. 17
Guadagni and Little (1983)
Prins and Verhoef (2007)
Nitzan and Libai (2011)
Gielens and Dekimpe (2007)
Trusov et al. (2010)

Sample exam with detailed answers included.
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