Summary - All articles - Strategic Decision-Making in Marketing - $11.43   Add to cart

Summary

Summary - All articles - Strategic Decision-Making in Marketing

Summary of all articles for the course Strategic Decision-Making in Marketing. The following articles are included: 1.1. Market orientation, customer value, and superior performance Slater & Narver 1994 1.2. Closing the marketing capabilities gap Day 2011 1.3. Marketing department power and firm performance Feng, Morgan & Rego 2015 2.1. Does a differentiation strategy lead to more sustainable financial performance than a cost leadership strategy? Banker, Mashruwala & Tripathy 2014 2.2. Reference theory: strategic groups and competitive benchmarking Panagiotou 2007 3.1. Emerging segmentation practices in the age of the social customer Canhoto, Clark & Fennemore 2013 3.2. Reasoning about competitive reactions: evidence from executives Montgomery, Chapman Moore & Urbany 2005 3.3. SWOT analysis: it’s time for a product recall Hill & Westbrook 1997 4.1. Automatic effects of brand exposure on motivated behavior: how Apple makes you ‘think different’ Fitzsimons, Chartrand & Fitzsimons 2008 4.2. If it tastes bad it must be good: consumer naïve theories and the marketing placebo effect Wright, Da Costa Hernandez, Sundar, Dinsmore & Kardes 2013 5.1. Fluency of pharmaceutical drug names predicts perceived hazardousness, assumed side effects and willingness to buy Dohle & Siegrist 2014 5.2. The impact of incomplete typeface logos on perceptions of the firm Hagtvedt 2011 6.1. Customer intimacy and other value disciplines Treacy & Wiersema 1993 6.2. Customer centricity: the construct and the operational antecedents Lamberti 2013 6.3. Unlock the mysteries of your customer relationships Avery, Fournier & Wittenbraker 2014 7.1. Successful customer value management: Key lessons and emerging trends Verhoef & Lemon 2013 7.2. Undervalued or overvalued customers: capturing total customer engagement value Kumar et al. 2010 7.3. Linking brand equity to customer equity Leone, Rao, Keller, Luo, McAlister & Srivastava 2006

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