Verhoef Study guides, Class notes & Summaries
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Lecture Summary for Data Engineering for MADS
- Summary • 78 pages • 2023
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The best summary of ALL LECTURES for Data Engineering for MADS (EBM213A05). Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones.
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Answers for Quiz 1, Quiz 5, Quiz 6 and a Full Practice Exam for Data Engineering for MADS (EBM213A05)
- Summary • 11 pages • 2023
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Includes answers for Quiz 1, Quiz 5, Quiz 6 and a Full Practice Exam for Data Engineering for MADS (EBM213A05). Check out the complete summary bundle for the best value.
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Readings Summary for Data Engineering for MADS (Mandatory & Optional Papers + Book Chapters)
- Summary • 148 pages • 2023
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The best summary of ALL READINGS for Data Engineering for MADS (EBM213A05). Includes both mandatory and optional papers and book chapters. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones.
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Marketing Management summary of all papers- grade 8.7
- Summary • 11 pages • 2020
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This document contains summaries for all the articles needed for the Marketing Management exam. Each article was read and summarised in the suggested categories: 1. What the paper is about, 2. Main Findings 3. Where the paper should be used in the Marketing Management Process 4. A brief description of the method
The articles are: 
DeSwaan Arons,M., Vanden Driest,F.,&Weed,K. (2014).The Ultimate Marketing Machine. Harvard business review,4,55‐63
Spiller & Belogolova(2016). On Consumer Beliefs ab...
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Marketing performance summary articles
- Summary • 72 pages • 2020
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Extensive Summary of the articles of marketing performance.
Including 15 articles: Artikel Katsikeas, 2016. Assessing performance outcomes in marketing.. Artikel Homburg & Pflesser, 2000. A multiple layer model of market oriented organizaitonal culture: measurement issues and performance outcomes.. Artikel Kirca et al., 2005. Market orientation: a meta- analytic review and assessment of its antecedents and impact on performance.. Artikel maignan Ferrel, 2004. Corporate social responsibility a...
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THE EFFICACY OF CUSTOMER RELATIONSHIP ON GUEST LOYALTY IN TOURIST ACCOMMODATION FACILITIES IN MASAI MARA NATIONAL RESERVE, NAROK COUNTY, KENYA
- Thesis • 126 pages • 2021
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- $8.89
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THE EFFICACY OF CUSTOMER RELATIONSHIP ON GUEST LOYALTY 
IN TOURIST ACCOMMODATION FACILITIES IN MASAI MARA NATIONAL RESERVE, NAROK COUNTY, KENYA 
ABSTRACT 
Kenya’s hospitality sector operates in a very competitive environment leading to business instability. Thus there was the need to assess whether customer relationship initiative would be a means of influencing loyalty in accommodation facilities in Masai Mara National Reserve (MMNR) as an issue of concern in research, policy, and practice. I...
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Extensive summary of readings for Retail & Omnichannel Marketing
- Summary • 46 pages • 2022
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Stein, A. & B. Ramaseshan, 2016, "Towards the Identification of Customer Experience Touch Point Elements 
 
Inman, J.J. & H. Nokolova, 2017, "Shopper-Facing Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns 
 
P.C. Verhoef, P.K. Kannan & J.J. Inman, 2015, "From Multi-Channel Retailing to Omni-Channel Retailing. Introduction to the Special Issue on Multi-Channel Retailing 
 
W. Reinartz, N.Wiegand and M. Imschloss, The impact of digital transf...
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Extensive summary of DTS articles
- Summary • 57 pages • 2022
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• Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N., and Haenlein, M. 2020. Digital transformation: A multidisciplinary reflection and research agenda. 
• Dong, J. Q. 2019. Moving a mountain with a teaspoon: Toward a theory of digital 
entrepreneurship in the regulatory environment. 
• Huang, J., Henfridsson, O., Liu, M. J., and Newell, S. 2017. Growing on steroids: Rapidly scaling the user base of digital ventures through digital innovation. 
 
• Ce...
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Summary Data Science Methods for MADS 2021-2022
- Summary • 46 pages • 2022
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- $7.21
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Extended Summary Marketing Analytics Course including lectures, articles and tutorial notes
- Summary • 194 pages • 2020
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Available in package deal
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- $5.54
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I wrote this extended summary for my Marketing Analytics course at Maastricht University. It includes all lectures, articles (see list), and tutorial notes, which helped me to prepare for the open book exam. 

Article List:
Koschmann & Bowman (2018). Evaluating marketplace synergies of ingredient brand alliances;

Wedel & Kannan (2016). Marketing Analytics for Data-Rich Environments;

Papies & van Heerde (2017). The dynamic interplay between recorded music and live concerts: the role of piracy, ...
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