Summary
Summary Articles Strategic Marketing
- Course
- Institution
University of Groningen Articles of study Marketing articles: Montgomery, Moore & Urbany Verhoef & Leeflang Ataman, Van Heerde, & Mela Rust, Moorman, & Dickson Wedel Heskett, Jones, Loveman, Sasser, & Schlesinger Van Heerde, Gijsenberg, Dekimpe , & Steenkamp Leone, Rao, Keller, Luo, McAlister, & Sr...
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