Verhoef Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Verhoef? On this page you'll find 43 study documents about Verhoef.
All 43 results
Sort by
-
Summary articles week 7 Managing Customer Experience and Value
- Summary • 4 pages • 2024
-
Available in package deal
-
- $3.85
- 1x sold
- + learn more
Summary of the 2 articles of week 7 of MCEV, for RUG-students. 
The summarized articles are: 
Neslin, S. A., Gupta, S., Kamakura, W., Lu, J., & Mason, C. H. (2006). Defection detection: Measuring and understanding the predictive accuracy of customer churn models. Journal of marketing research, 43(2), 204-211. 
Risselada, H., Verhoef, P. C., & Bijmolt, T. H. (2010). Staying power of churn prediction models. Journal of Interactive Marketing, 24(3), 198-208. 
Summary of the other weeks are also a...
-
Summary articles week 1 Managing Customer Experience and Value
- Summary • 11 pages • 2024 Popular
-
Available in package deal
-
- $3.85
- 1x sold
- + learn more
Summary of the 4 articles of week 1 of MCEV, for RUG-students. 
 
The summarized articles are: 
Haenlein, M. (2017), How to date your clients in the 21st century: Challenges in managing customer relationships in today’s world, Business Horizons, 60 (5), 577-586. 
Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), 69-96 
Oblander, E.S., S. Gupta, C.F. Mela, R.S. Winer, and D.R. Lehmann (2020), The past, present ...
-
Extensive Summary of Verhoef book (Chapter 1-5) + Lecture 2 for Data Engineering for MADS (EBM213A05)
- Summary • 47 pages • 2023
-
- $5.50
- 1x sold
- + learn more
This summary includes: Lecture 2 + Verhoef (Chapter 1, Chapter 2, Chapter 3, Chapter 4 and Chapter 5). Which is the material for Week 2 of Data Engineering for MADS (EBM213A05). Check out the complete summary bundle for the best value.
-
Summary articles week 5 Managing Customer Experience and Value
- Summary • 9 pages • 2024
-
Available in package deal
-
- $3.85
- 1x sold
- + learn more
Summary of the 3 articles of week 5 of MCEV, for RUG-students. 
The summarized articles are: 
Pansari, A. and V. Kumar (2017), Customer engagement: the construct, antecedents, and consequences, Journal of the Academy of Marketing Science, 45 (3), 294-311. 
Van Doorn, J., Lemon, K. N., Mittal, V., Nass, S., Pick, D., Pirner, P., & Verhoef, P. C. (2010). Customer engagement behavior: Theoretical foundations and research directions. Journal of Service Research, 13(3), 253-266. 
Beckers, S. F. M.,...
-
Summary articles week 4 Managing Customer Experience and Value
- Summary • 7 pages • 2024
-
Available in package deal
-
- $3.85
- 1x sold
- + learn more
Summary of the 3 articles of week 4 of MCEV, for RUG-students. 
The summarized articles are: 
De Haan, E., Verhoef, P. C., & Wiesel, T. (2015). The predictive ability o different customer feedback metrics for retention. International Journal of Research in Marketing, 32(2), 195-206. 
De Haan, E., Verhoef, P.C. and Wiesel, T. (2021). Customer Feedback Metrics for Marketing Accountability. Review of Marketing Research, (18), 49-74. 
Morgan, N. A., & Rego, L. L. (2006). The value of different cu...
Get paid weekly? You can!
-
Complete Summary for Data Engineering for MADS (Lectures, Readings, Book Chapters, Weekly Quizzes and Practice Exam)
- Summary • 208 pages • 2023
-
Available in package deal
-
- $16.52
- 5x sold
- + learn more
The best complete summary for Data Engineering for MADS (EBM213A05), it includes: Lectures, Readings & Book Chapters (Mandatory + Optional), Weekly Quizzes and the latest Practice Exam. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 
 
100% of profit from this summary is donated to local Groningen NGOs, as well as national ones.
-
Summary of Articles Digital Transformation Strategy
- Summary • 92 pages • 2022
-
- $9.91
- 57x sold
- + learn more
Week 1: Introduction to Digital Transformation Strategy 
• Adner, R., Puranam, P., & Zhu, F. 2019. What is different about digital strategy? From quanti- 
tative to qualitative change. Strategy Science, 4(4): 253–261. 
• Nambisan, S., Wright, M., & Feldman, M. 2019. The digital transformation of innovation and 
entrepreneurship: Progress, challenges and key themes. Research Policy, 48(8): . 
• Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Qi Dong, J., Fabian, N., & Haenlei...
-
Concise & all-inclusive: 24 page summary of articles Digital Transformation Strategy
- Summary • 24 pages • 2023
-
- $7.15
- 3x sold
- + learn more
A concise summary of all articles of DTS. Through experience and attending the lectures, this summary focusses on the most important aspects and translates difficult concepts into easy-to-understand language so that you can easily remember them. 
 
Week 1: Introduction to Digital Transformation Strategy • Adner, R., Puranam, P., & Zhu, F. 2019. What is different about digital strategy? From quanti- tative to qualitative change. Strategy Science, 4(4): 253–261. • Nambisan, S., Wright, M., ...
-
Marketing Management - articles and slides summary
- Summary • 40 pages • 2021
-
- $8.81
- 17x sold
- + learn more
Table of contents: 
 
Marketing management as a business process 
Key article take-aways 
 
On consumer beliefs about quality and taste – Spiller and Belogova (2016) 
 
What makes it green? The role of centrality of green attributes in evaluations of the greenness of products – Gershoff and Frels (2015) 
 
Are multi-channel customers really more valuable? The moderating role of product category characteristics – Kushwaha and Shankar (2013) 
 
The impact of different touchpoints on brand c...
-
Summary Digital Transformation Strategy (EBM212A05)
- Summary • 75 pages • 2022
-
- $8.26
- 6x sold
- + learn more
1. Adner, R., Puranam, P., & Zhu, F. 2019. What is different about digital strategy? From quantitative to qualitative change. Strategy Science, 4(4): 253–261. 
 
2. Nambisan, S., Wright, M., & Feldman, M. 2019. The digital transformation of innovation and entrepreneurship: Progress, challenges and key themes. Research Policy, 48(8): . 
 
3. Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Qi Dong, J., Fabian, N., & Haenlein, M. 2021. Digital transformation: A multidisciplinary refl...
That summary you just bought made someone very happy. Also get paid weekly? Sell your study resources on Stuvia! Discover all about earning on Stuvia