Peregrine Study guides, Class notes & Summaries

Step 1 to develop a marketing plan - Document your business goals Step 2 - Develop a SWOT & Set Budget Step 3 - Define your target personas Step 4 - Develop marketing goal Step 5 - Create campaign and build activity plan marketing strategy - the marketing logic by which the company hopes to create customer value and achieve profitable customer relationships Customers - those who pay to use an organization's goods or services Buyers - people in an organization's buying center who make a...

cultural audit - an assessment of an organization's values Internal Analysis - assesses relevant areas involving the product/service offering and the firm itself HR management activities - recruiting, training, safety, employee relations, compensation, and benefits Recruiting - any activity carried on by the organization with the primary purpose of identifying and attracting potential employees training - an organization's planned efforts to help employees acquire job-related knowledge, ...

Peregrine Exam Day 11 Questions and Verified Answers| 100% Correct| Grade A+ interstate commerce - trade between two or more states subpoena - a court order requiring appearance and/or testimony Administrative Agency - a federal, state, or local government agency established to perform a specific function judical review - the power of the Supreme Court to declare laws and actions of local, state, or national governments unconstitutional Consumer Protection Laws - variety of laws and gove...

Foreign Direct Investment - Investment made by a foreign company in the economy of another country. FDIs are used in.... - open markets not closed markets for investors What are the types of FDIs? - Horizontal, vertical and conglomerate Horizontal FDI - A type of FDI in which a firm duplicates its home country-based activities at the same value chain stage in a host country. Vertical FDI - A type of FDI in which a firm moves upstream or downstream at different value chain stages in a host...

competitive market - a market in which there are many buyers and many sellers so that each has a negligible impact on the market price Monopoly - A market in which there are many buyers but only one seller. monopolistic competition - a market structure in which many companies sell products that are similar but not identical Oligopoly - A market structure in which a few large firms dominate a market perfect competition - a market structure in which a large number of firms all produce the sa...

price level - a measure of the average prices of goods and services in the economy Price levels are expressed in... - small ranges or as discrete values such as dollar figures Price levels are leading indicators in the economy; - rising prices, indicate higher demand leading to inflation while declining prices indicate lower demand or deflation In the investment world.... - price level is referred to as support and resistance, which help define entry and exit points monetary policy - Gover...

cost control - A business's efforts to manage how much it spends. Cost control is always important - factor in maintaining and growing profitability Outsourcing is a common method to control costs - because many businesses find it cheaper to pay a third part to perform a task than to take on the work within a company. product differentiation - a positioning strategy that some firms use to distinguish their products from those of competitors Product differentiation focuses on the consumers...

retained earnings - An amount earned by a corporation and not yet distributed to stockholders. Business generate earnings that can be - postive and negative Retained Earnings Equation - Beginning Retained Earnings + Net Income - Dividends = Ending Retained Earnings Retained Earnings tell - A company generates surplus income Inventory Turnover - cost of goods sold/average inventory Inventory turnover helps - businesses make better decisions on pricing, manufacturing, marketing and purchasi...

Source - Creates and communicates a message Receiver - Receives the message from the source Message - Stimulus or meaning produced by the source for the receiver Channel - Message travels between source and receiver Feedback - Message the receiver sends to the source Environment - physical surroundings Context - Psychological expectations of the source and receiver Interference - anything that blocks or distorts communication Oral Application of Source - Jay makes a telephone call to Hea...

Balance Sheet Analysis - Analysis of assets, liabilities, and equity Annually or quarterly Helpful for investors, bankers and brokers Compliance in Accounting - Sarbanes act was created in 2002 to protect shareholders What are dividends? - a sum of money paid regularly by a company to its shareholders out of its profits _ can be allocated as fixed amount per share - Dividends Dividends - can only be received one or more regular payment stream Cash dividend - paid out of currency of the c...