Chloë's Summary Shop
Hi there, I am Chloë and I graduated in 2017 at the NHTV in Breda for the bachelor study International Leisure Sciences. In February 2019 I started with my master's International Business with a specialization in Strategic Marketing at the University of Maastricht of which I recently graduated. On this account, I added some essays, assignments, and summaries, which can hopefully make your study a bit easier.
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Summary Research Methods 2 Lectures and Notes
Research Methods 2 dives deeper into the qualitative side of research, including interviewing techniques, participant observation, positioning, sampling, ethnography. It is part of the ILS program of BUAS Breda.
- Voordeelbundel
- Samenvatting
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Research Methods 2 dives deeper into the qualitative side of research, including interviewing techniques, participant observation, positioning, sampling, ethnography. It is part of the ILS program of BUAS Breda.
Research Methods Summaries
For my study International Leisure Sciences I learned about statistics in the Research Methods courses. The bundle includes summaries all 4 research methods courses of the ILS program, that can help you study for the exam.
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- Summary Research Methods 1 Lectures and Notes • Samenvatting
- Summary Research Methods 2 Lectures and Notes • Samenvatting
- Summary Research Methods 3 Lectures and Notes • Samenvatting
- Summary Research Methods 4 Lectures and Notes • Samenvatting
For my study International Leisure Sciences I learned about statistics in the Research Methods courses. The bundle includes summaries all 4 research methods courses of the ILS program, that can help you study for the exam.
Summary Research Methods 3 Lectures and Notes
During Research Methods 3 (bachelor course ILS - BUAS Breda) we dived more into the quantitative research methods and statistics for survey research. We got more knowledge about the questionnaire design and bivariate statistics. A lot of different analyses were covered including simple linear regression, multiple linear regression, dummy coding, moderation analysis, mediation analysis, reliability analysis and t-tests. Next to that the corresponding assumptions were discussed.
- Boek & Voordeelbundel
- Samenvatting
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During Research Methods 3 (bachelor course ILS - BUAS Breda) we dived more into the quantitative research methods and statistics for survey research. We got more knowledge about the questionnaire design and bivariate statistics. A lot of different analyses were covered including simple linear regression, multiple linear regression, dummy coding, moderation analysis, mediation analysis, reliability analysis and t-tests. Next to that the corresponding assumptions were discussed.
Summary Research Methods 1 Lectures and Notes
Research Methods 1 is a first step into statistics at the ILS program at BUAS Breda. For this course, I made a summary of all the lectures including personal notes. It contains an introduction into quantitative and qualitative research, but continues mainly with quantitative statistics.
- Boek & Voordeelbundel
- Samenvatting
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Research Methods 1 is a first step into statistics at the ILS program at BUAS Breda. For this course, I made a summary of all the lectures including personal notes. It contains an introduction into quantitative and qualitative research, but continues mainly with quantitative statistics.
Extended Summary Value-based Marketing including articles, tutorial notes and guest lecture
For the course Value-based Marketing I made an extended summary including all articles (see list), tutorial notes, and guest lecture. There were no regular lectures hence they are not included in the document. The summary helped me study for and pass the exam. Article list: Customer Value Propositions in Business Markets – Anderson, Narus & van Rossum (2006); Developing superior value propositions: a strategic marketing imperative - Payne & Frow (2014); Consumer segmentation within the sha...
- Samenvatting
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For the course Value-based Marketing I made an extended summary including all articles (see list), tutorial notes, and guest lecture. There were no regular lectures hence they are not included in the document. The summary helped me study for and pass the exam. Article list: Customer Value Propositions in Business Markets – Anderson, Narus & van Rossum (2006); Developing superior value propositions: a strategic marketing imperative - Payne & Frow (2014); Consumer segmentation within the sha...
MA Assignment Advisory Report Orange County Register
For the course of Marketing Analytics at Maastricht University we made an Advisory Report for the Orange County Register including a logistic regression model with validation and classification trees (CRT and CHaID) with validation.
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- Essay
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For the course of Marketing Analytics at Maastricht University we made an Advisory Report for the Orange County Register including a logistic regression model with validation and classification trees (CRT and CHaID) with validation.
MA Assignment Advisory Report Verhouten
For the course of Marketing Analytics at Maastricht University, we had to write an advisory report for Verhouten (a chocolate company) in which we elaborated on building a statistical and dynamical model, competition, control variables as well as price elasticity.
- Voordeelbundel
- Essay
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For the course of Marketing Analytics at Maastricht University, we had to write an advisory report for Verhouten (a chocolate company) in which we elaborated on building a statistical and dynamical model, competition, control variables as well as price elasticity.
Extended Summary Service Management including articles and tutorial notes
For my course Service Management at Maastricht University I wrote an extended summary including all the articles (see list) and tutorial notes. Lectures are not included because there were none. The summary helped me study for and pass the exam. Article list: Berry, L. (2015). Revisiting big ideas in services marketing 30 years later; Vargo & Lusch (2016). Institutions and axioms: an extension and update of service-dominant logic; Rust & Huang (2014). The Service Revolution and the Transform...
- Samenvatting
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For my course Service Management at Maastricht University I wrote an extended summary including all the articles (see list) and tutorial notes. Lectures are not included because there were none. The summary helped me study for and pass the exam. Article list: Berry, L. (2015). Revisiting big ideas in services marketing 30 years later; Vargo & Lusch (2016). Institutions and axioms: an extension and update of service-dominant logic; Rust & Huang (2014). The Service Revolution and the Transform...
Marketing Analytics - Maastricht University
This bundle includes an extended summary of the course including lectures, articles and tutorial notes, as well as two advisory reports we had to write for Verhouten and Orange County Register
- Voordeelbundel
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This bundle includes an extended summary of the course including lectures, articles and tutorial notes, as well as two advisory reports we had to write for Verhouten and Orange County Register
Extended Summary Marketing Analytics Course including lectures, articles and tutorial notes
I wrote this extended summary for my Marketing Analytics course at Maastricht University. It includes all lectures, articles (see list), and tutorial notes, which helped me to prepare for the open book exam. Article List: Koschmann & Bowman (2018). Evaluating marketplace synergies of ingredient brand alliances; Wedel & Kannan (2016). Marketing Analytics for Data-Rich Environments; Papies & van Heerde (2017). The dynamic interplay between recorded music and live concerts: the role of piracy, ...
- Voordeelbundel
- Samenvatting
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I wrote this extended summary for my Marketing Analytics course at Maastricht University. It includes all lectures, articles (see list), and tutorial notes, which helped me to prepare for the open book exam. Article List: Koschmann & Bowman (2018). Evaluating marketplace synergies of ingredient brand alliances; Wedel & Kannan (2016). Marketing Analytics for Data-Rich Environments; Papies & van Heerde (2017). The dynamic interplay between recorded music and live concerts: the role of piracy, ...
Extended Summary Marketing Analytics Course including lectures, articles and tutorial notes
Summary Leisure and Urban Development including lectures, reading questions with answers and notes
Summary Leisure and Urban Development including lectures, reading questions with answers and notes
Extended Summary Marketing Analytics Course including lectures, articles and tutorial notes