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Public Relations - Averill Elizabeth Gordon
This introduction to PR provides a grounding in fundamental theory and relates it to real-world practice. The standard chapter structure, with content presented in bite-sized chunks, allows students to navigate the text easily to organize their learning. The fresh approach and lively writing style provide an accessible text perfect for students new to the subject area. An introduction to the conceptual framework for the subject considers how public relations evolved and the major theories of PR ...
- Samenvatting
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This introduction to PR provides a grounding in fundamental theory and relates it to real-world practice. The standard chapter structure, with content presented in bite-sized chunks, allows students to navigate the text easily to organize their learning. The fresh approach and lively writing style provide an accessible text perfect for students new to the subject area. An introduction to the conceptual framework for the subject considers how public relations evolved and the major theories of PR ...