Consumer behaviour Samenvattingen, Aantekeningen en Examens

SUMMARY MCC - Marketing Communications & Consumer

Summaries of: Berger, J., & Rand, L. (2008). Shifting signals to help health: Using identity signaling to reduce risky health behaviors. Journal of Consumer Research, 35(3), 509-518.  Dambe, K., Hunt, S., Iscenko, Z., & Brambley, W. (2013). Applying behavioural economics at the Financial Conduct Authority. FCA Occasional Paper, (1).  Goldstein, N. J., Cialdini, R. B., & Griskevicius, V. (2008). A room with a viewpoint: Using social n...

Summary of the studybook Consumer Behavior from Zubin Sethna & Jim Blythe (4th edition) Included chapters: 1,2,6, 9, 10, 13,14,15

Summary of all the lectures and compulsory articles of Consumer Behaviour and Sustainability

This is a very thorough and explanatory summary of the Consumer Behavior course from the VU Amsterdam in the Premaster Marketing. Not just consisting of bullet points, this summary actually explains concepts and also links them together.

Samenvatting en college aantekeningen van het vak Consumer Behavior. Resultaat: 8,7 Summary and lecture notes of the course Consumer Behavior. Result: 8.7

Lecture summary of the course Consumer Science For Online Commerce 2019.

All the lectures and notes of both the lecturer and myself for the course consumer behavior.

This document includes all the lecture notes of the course consumer behaviour (marketing specialisation)

ALL articles for part 1 of Risk and Health Communication summarized in one document, ready for you :) College 1: Fincet, A., et al. (2020). Effective health communication –a key factor in fighting the COVID-19 pandemic. Editorial Patient Education and Counseling, 103, : 10.1016/.2020.03.027 College 2: Conner (2010). Cognitive determinants of health behavior. In A. Steptoe (Ed.), Handbook of behavioral medicine: Methods and applications(pp. 19-30). New York: S: 10.1007/978-0-387-0948...