Ugc marketing Samenvattingen, Aantekeningen en Examens

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Exam grade: 8.7. This summary contains all the discussed information of the lectures Digital Marketing and Metrics in 2023, including important information about the mandatory articles.

HubSpot Marketing Certification_ For the 2022 assessment exam! Why is social media an important part of inbound marketing? Social media helps you reach millions of people in distant countries. Users have the best customer service experiences in social media. Social media is a one-to-one medium you can use to market in a direct, human way. Social media has better advertising options than traditional media. When you dig deeper into the development of your buyer persona, what type of inf...

Ik ben bij alle colleges geweest en in dit staan alle aantekeningen en de tekst van de slides overzichtelijk. Hierin staat dus alle tentamenstof voor het vak.

digital marketing - marketing activities that use electronic devices or the internet to connect with customers marketing concept - a philosophy that companies should understand needs of customers and make decisions to satisfy those needs search engine marketing (SEM) - internet-based marketing associated with the researching, submitting, and positioning of a website within search engines to achieve maximum visibility search engine optimization (SEO) - process of increasing the quality a...

Digital Marketing - D098 Q&A digital marketing - ANSWER marketing activities that use electronic devices or the internet to connect with customers marketing concept - ANSWER a philosophy that companies should understand needs of customers and make decisions to satisfy those needs search engine marketing (SEM) - ANSWER internet-based marketing associated with the researching, submitting, and positioning of a website within search engines to achieve maximum visibility search engine opt...

Stages of the consumer buying process - Answer-Problem Recognition Information Search Alternative Evaluation Purchase Decision Post Purchase Behavior Problem Recognition - Answer-Digital marketing facilitates this through -targeted online and mobile ads -user generated content (UGC) Information Search - Answer-Digital marketing facilitates this through -Search engines -QR codes Alternative Evaluation - Answer-Digital marketing facilitates this through -UGC -Blog posts -Reviews Pur...

What are the benefits of including both traditional and digital marketing activities when creating a marketing campaign? - ANSWER-1. Optimizes for scale and relevance 2. Uses every audience's point of contact When considering entering a new market or cultural community, why is it beneficial to conduct cultural research first? - ANSWER-1. To prevent misconceptions and avoid association with offensive content 2.To adapt the positioning and offer to fit in a global context You are rese...

Practice of focusing on identification & recruitment of individuals to advocate company's products, services, & brands rather than focusing exclusively on prospective buyers is referred to as- : influencer marketing Personal selling requires the _____ flow of communication between a buyer & seller, often in a face-to-face encounter, designed to influence a person's or groups purchase decision. : 2-way In classifying social media, self-disclosure is- : the degree to which a person...

True or false? The best way to choose the right social media tool is to think about your business goals, then narrow down your choices based on that goal criteria. True True or False? You should revisit your KPIs every 18 months. False When it comes to social listening, how do you know which social networks to start with? Why do you need to develop a business case for a new social monitoring technology? To clearly outline the expected value gained from a software investme...