Theoriesofmarketing Samenvattingen, Aantekeningen en Examens

Completed the course successfully on the first semester of academic year 2023/2024. Very up to date detailed notes that include all lectures, q&a's, and literature: articles. I also have a bundle with answers to reading questions & answers. Check it out and good luck :)

Theories of Marketing: weekly reading questions and answers (relevant for exam open-questions). Bundle: Theories of Marketing Summary from year 2023/2024 (BA Master's UvA).

This is a comprehensive document containing all essential lecture notes, article summaries (27!) and 100-pages lecture slides (slide/A4page) that are required to ace your exam. What's make this file different than most of the offerings out there is that it contains discussion notes, example exam Q&A's and a proper summary (paper motive, MRQ, key concepts, results and implications) structure. This document is a result of a week's hard work, boiling down all lectures slides, discussion, assignment...

Summary of articles of Theories of Marketing (6314M0185Y). University of Amsterdam. Pass your exams!