Msc ba marketing Samenvattingen, Aantekeningen en Examens

This detailed summary is prepared for the general part exam of the course Ethics and the future of business (6314M0507Y), which is a part of the MSc BA programme at the University of Amsterdam in the study year 2022-2023. The summary includes all the literature from weeks 1 to 4 and lecture notes from weeks 1 to 4. The 90-page summary is quite elaborate, therefore suitable for the open-question exam. The author's grade for the exam in September 2022 was 10.

An extensive summary of the whole course 'marketing and consumer well-being' given at the RUG in the Msc Marketing management, the Msc energy and environmental sciences and the Msc BA-Health. All articles and lectures have been summarized + the summary involves some practice questions. Good luck with studying for the exam! :)

Samenvatting van de artikelen benodigd voor het tentamen Summary of the articles necessary for the exam

Summary all articles Theories of Marketing ! Goodluck:)

This is a summary of Consumer Behavior of the Business Administration master Marketing in a Digital Age, written in semester 1, 2018. It is a summary of all the lecture notes including a summary of all the articles. It is a neat summary explaining the core of each article and its main results instead of explaining the methods used. It is placed in a logical order using some colors to show the interlinkages between concepts and articles.

Marketing Strategy summary and lecture slides 2018

Summary of all articles in the course Digital Marketing & Analytics in the Digital Business track of the Master Business Administration at University of Amsterdam (UvA).

This is a full summary basically containing three elements - a summary of all the literature of the course with its main points and definitions, all the slides of the lectures and the notes/explanations from the lectures (directly typed from recordings). This course is an elective from the MSc Business Administration course at the UvA (course code: 6314M0268Y), academic year 2015-2016

This summary contains all the lectures, notes and seminars for Marketing Strategy course (from the MSC BA Marketing Track).

Summary of Brand & Product Management