Marketing research Samenvattingen, Aantekeningen en Examens

Beknopte samenvatting van de hoorcolleges van Introduction to Research in Marketing. De onderwerpen die worden behandeld zijn (op volgorde): data exploration & visualization, ANOVA, linear regression, logistic regression, factor analysis en cluster analysis. De structuur van de hoorcolleges is aangehouden om het studeren makkelijker te maken. Daarnaast wordt er veel met kleur en tabellen gewerkt, om de samenvatting zo beknopt mogelijk te houden.

Summary of all the lectures for the course introduction to research in marketing Aims to provide a clear overview of the most important topic in a comprehensive way

Summary of all the lectures for the course Introduction to Research in Marketing. Not in a bullet-list type of way so you have to figure everything out yourself, but in clear, concise language. This file contains all the material discussed in the lectures and web clips.

Papers Experimental Research summarized. This doesn't include stat videos nor lectures. But I did upload those seperately on my account, and also all exam materials uploaded as 1 document (including lectures, papers and stat videos).

This summary is written for the course “Business Research Techniques” during the semester Fall-2021 of the Pre-Master Marketing Analytics and Marketing Management. The input for this summary consists of all the information given in the Grasple Modules provided by the tutors of this course.

This is a summary of the course: international marketing. I listened to all the lectures and wrote everything that was important down next to the slides. Therefore, this summary really helps with understanding the context of the slides when these are a bit vague.

In this document you will find a full overview of everything that is mentioned in the lectures and lecture slides (plus examples in italics) and other relevant materials mentioned on Canvas!

This research proposal has been written for the course Academic Competences Marketing in which the subject was social/digital marketing. The proposal has a focus on the difference in using a micro influencer marketing strategy vs using a macro influencer on the brand attitudes with several moderators affecting this main-effect between the Independent Variable and Dependent Variable.

Complete Summary of the slides including elaborate notes for the course and short summaries of papers Experimental Research 2022 (also possible to buy in bundle with the stats videos)

This summary contains all info necessary to study for the endterm of the course Business Research Techniques for the Pre-master marketing management at Tilburg University. This summary is based on all the lectures, online learning modules, and knowledge clips given during the course.