Marcom a Samenvattingen, Aantekeningen en Examens

A summary of the book "Marketing Communications: A European perspective" of de Pelsmacker. For the course Marketing Communications at Tilburg University. Chapter 3: How marketing communications work Chapter 4: Marketing communications planning Chapter 6/7: Media planning Chapter 12/13: Measuring Campaign effectiveness REMARK!: This summary is based on the 6th Edition , however it is based on the corresponding chapters of the 7th edition. There should be no differences.

Chapter 1: An Introduction to Integrated Marketing Communications Focuses Charmin toilet tissue and how Procter & Gamble has added social media to traditional media to the IMC program for the brand. Also discusses how Charmin is one of the most creative brands on social media. Charmin is one of the brands being featured in the new video cases being produced for 11e. KEY TERMS Exchange : may be the core phenomenon or domain for study in marketing Marketing : Marketing is the activity, set ...

Samenvatting van Marcom A zeer uitgebreid. Perfect als je aan het studeren bent voor je Marcom A tentamen. Marcom A samenvatting. -oefenenen Marcom A -Hoe Marcom A halen? -Is Marcom A moeilijk? Niet met deze samenvatting, leer snel en effectief voor je Marcom A tentamen

Chapter 1: An Introduction to Integrated Marketing Communications Focuses Charmin toilet tissue and how Procter & Gamble has added social media to traditional media to the IMC program for the brand. Also discusses how Charmin is one of the most creative brands on social media. Charmin is one of the brands being featured in the new video cases being produced for 11e. KEY TERMS Exchange : may be the core phenomenon or domain for study in marketing Marketing : Marketing is the activity, set ...

Summery of the book: 'Marketing Communications - A European perspective' (6th edition) - De Pelsmacker, Geuens and Van Den Bergh Chapters: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 and 14

Summary all lectures notes & chapt. 5 6 7 & 9

Samenvattingen van alle behandelde hoofdstukken uit het boek: Basisboek Marketingcommunicatie van Esther van den Berg.