Marcom a Samenvattingen, Aantekeningen en Examens
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Summary book Marketing Communications 2023
- Samenvatting • 29 pagina's • 2023
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A summary of the book "Marketing Communications: A European perspective" of de Pelsmacker. For the course Marketing Communications at Tilburg University. 
 
Chapter 3: How marketing communications work 
Chapter 4: Marketing communications planning 
Chapter 6/7: Media planning 
Chapter 12/13: Measuring Campaign effectiveness 
 
REMARK!: This summary is based on the 6th Edition , however it is based on the corresponding chapters of the 7th edition. There should be no differences.
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MKTG 330 CSULB Moisio Exam 1 question and answers graded A+ 2024/2025 passed
- Tentamen (uitwerkingen) • 12 pagina's • 2024
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MKTG 330 CSULB Moisio Exam 1 
Objectives of MARCOM Programs - correct answer Informing, Persuading, Inducing Action 
 
Informing - correct answer Telling customers about their products, services, and terms of sale 
 
Persuading - correct answer convincing customers to choose certain products and brands, shop in particular stores, go to certain websites, attend certain events, and other specific behaviors 
 
Inducing Action - correct answer getting customers to make a purchase or action that is f...
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MKTG 330 CSULB Moisio Exam 1 correctly answered graded A+ 2024/2025
- Tentamen (uitwerkingen) • 12 pagina's • 2024
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MKTG 330 CSULB Moisio Exam 1Objectives of MARCOM Programs - correct answer Informing, Persuading, Inducing Action 
 
Informing - correct answer Telling customers about their products, services, and terms of sale 
 
Persuading - correct answer convincing customers to choose certain products and brands, shop in particular stores, go to certain websites, attend certain events, and other specific behaviors 
 
Inducing Action - correct answer getting customers to make a purchase or action that is far...
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MKTG 330 CSULB Moisio Exam 1 Questions & Answers Correctly Answered.
- Tentamen (uitwerkingen) • 12 pagina's • 2024
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Objectives of MARCOM Programs - Informing, Persuading, Inducing Action 
Informing - Telling customers about their products, services, and terms of sale 
Persuading - convincing customers to choose certain products and brands, shop in particular 
stores, go to certain websites, attend certain events, and other specific behaviors 
Inducing Action - getting customers to make a purchase or action that is far more immediate than 
delayed in nature 
Marketing Communications - represents the collection...
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MARK 466 UTK EXAM 1
- Tentamen (uitwerkingen) • 8 pagina's • 2023
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A brand is a _____. By identifying and authenticating a product or service, it delivers a 
 
pledge of satisfaction and quality. - Answer- promise 
 
A well known and respected brand is an... - Answer- invaluable asset 
 
3 things brands do: - Answer- rentiate from competition 
e consistent performance - reinforcing positive consumer benefits 
sent set of values that are embraced" 
 
We remember __ messages per day - Answer- 4 
 
communications process that involves planning, creating, integra...
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MKTG 330 CSULB Moisio Exam 1 Question and answers 100% correct 2024
- Tentamen (uitwerkingen) • 12 pagina's • 2024
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MKTG 330 CSULB Moisio Exam 1 Question and answers 100% correct 2024 MKTG 330 CSULB Moisio Exam 1 
 
 
Objectives of MARCOM Programs - correct answer Informing, Persuading, Inducing Action 
 
Informing - correct answer Telling customers about their products, services, and terms of sale 
 
Persuading - correct answer convincing customers to choose certain products and brands, shop in particular stores, go to certain websites, attend certain events, and other specific behaviors 
 
Inducing Action -...
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MKTG 475 midterm (100% Correct Answers)
- Tentamen (uitwerkingen) • 5 pagina's • 2023
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What is marketing? correct answers marketing creates, communicates, delivers, and captures value 
 
What does a brand do for the consumer? correct answers in a nutshell, it provides functional, experiential, and symbolic value 
 
New classic coke correct answers brand > product 
brands matter 
brands create value because they bring meaning to our lives 
 
Brands are powerful entities... correct answers which, when managed properly, deliver significant economic benefits to the firm and, when m...
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Test Bank For Advertising Promotion and Other Aspects of Integrated Marketing Communications 8th Edition Terence A. Shimp
- Tentamen (uitwerkingen) • 377 pagina's • 2023
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Chapter 3—Facilitating the Success of New Brands 
 TRUE/FALSE 
1. The notions of trial and repeat purchase are particularly apt for inexpensive consumer packaged goods. ANS: T PTS: 1 
2. Huge investments and concerted efforts to introduce new products and services almost always guarantee success. 
ANS: F PTS: 1 
3. The three main stages through which an individual becomes an adopter of a new or even established product are the awareness, trier, and repeater classes. 
ANS: T PTS: 1 
4. The firs...
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Test Bank For Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition By Terence A. Shimp
- Tentamen (uitwerkingen) • 412 pagina's • 2023
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Chapter 3—Brand Adoption, Brand Naming, and Intellectual Property Issues 
 TRUE/FALSE 
1. The notions of trial and repeat purchase are particularly apt for inexpensive consumer packaged goods. ANS: T PTS: 1 
2. Huge investments and concerted efforts to introduce new products and services almost always guarantee success. 
ANS: F PTS: 1 
3. The three main stages through which an individual becomes an adopter of a new or even established product are the awareness, trier, and repeater classes. 
AN...
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MKTG 330 CSULB MoisioExam study guide 2024 latest update already graded A+
- Tentamen (uitwerkingen) • 12 pagina's • 2024
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Objectives of MARCOM Programs 
Informing, Persuading, Inducing Action 
 
 
 
Informing 
Telling customers about their products, services, and terms of sale 
 
 
 
Persuading 
convincing customers to choose certain products and brands, shop in particular stores, go to certain websites, attend certain events, and other specific behaviors 
 
 
 
Inducing Action 
getting customers to make a purchase or action that is far more immediate than delayed in nature 
 
 
 
Marketing Communications 
represen...