Marcom 2 Samenvattingen, Aantekeningen en Examens

Objectives of MARCOM Programs - Informing, Persuading, Inducing Action Informing - Telling customers about their products, services, and terms of sale Persuading - convincing customers to choose certain products and brands, shop in particular stores, go to certain websites, attend certain events, and other specific behaviors Inducing Action - getting customers to make a purchase or action that is far more immediate than delayed in nature Marketing Communications - represents the collection...

A brand is a _____. By identifying and authenticating a product or service, it delivers a pledge of satisfaction and quality. - Answer- promise A well known and respected brand is an... - Answer- invaluable asset 3 things brands do: - Answer- rentiate from competition e consistent performance - reinforcing positive consumer benefits sent set of values that are embraced" We remember __ messages per day - Answer- 4 communications process that involves planning, creating, integra...

Chapter 3—Facilitating the Success of New Brands TRUE/FALSE 1. The notions of trial and repeat purchase are particularly apt for inexpensive consumer packaged goods. ANS: T PTS: 1 2. Huge investments and concerted efforts to introduce new products and services almost always guarantee success. ANS: F PTS: 1 3. The three main stages through which an individual becomes an adopter of a new or even established product are the awareness, trier, and repeater classes. ANS: T PTS: 1 4. The firs...

Chapter 3—Brand Adoption, Brand Naming, and Intellectual Property Issues TRUE/FALSE 1. The notions of trial and repeat purchase are particularly apt for inexpensive consumer packaged goods. ANS: T PTS: 1 2. Huge investments and concerted efforts to introduce new products and services almost always guarantee success. ANS: F PTS: 1 3. The three main stages through which an individual becomes an adopter of a new or even established product are the awareness, trier, and repeater classes. AN...

Objectives of MARCOM Programs Informing, Persuading, Inducing Action Informing Telling customers about their products, services, and terms of sale Persuading convincing customers to choose certain products and brands, shop in particular stores, go to certain websites, attend certain events, and other specific behaviors Inducing Action getting customers to make a purchase or action that is far more immediate than delayed in nature Marketing Communications represen...

Chapter 3—Brand Adoption, Brand Naming, and Intellectual Property Issues TRUE/FALSE 1. The notions of trial and repeat purchase are particularly apt for inexpensive consumer packaged goods. ANS: T PTS: 1 2. Huge investments and concerted efforts to introduce new products and services almost always guarantee success. ANS: F PTS: 1 3. The three main stages through which an individual becomes an adopter of a new or even established product are the awareness, trier, and repeater classes. AN...

Certified Product Manager - Online Course and Exam - 280 Product Group / AIPMM Already Passed Characteristics of a service and example for each Inseparability - Bank visit Intangibility - University Course Variability - Customer Service Perishability - Airline flight What are Kotler's 4 Market Strategies? Product, place, price, promotion What are Porter's 5 forces? Bargaining power of suppliers Bargaining power of customers Threat of new entrants Threat of substitute products = Competitive ...

C209 STRATEGIC MANAGEMENT: MARKETING EXAM ACCULATELY SOLVED 100% Market(s) - correct answer 1) group of consumers for a brand 2) all of the competitors in that market Four types of markets - correct answer 1) Consumer 2) Business to business (B2B) 3) Institutional 4) Channel Marketing communication (Marcom) - correct answer involves advertising, PR, sales promotion, direct response, events and sponsorships, point of sale, digital media, packaging, personal sales Marketing fun...

Chapter 03 Test Bank Student: ___________________________________________________________________________ 1. The primary function of promotional planners is to provide information or entertainment to their subscribers, viewers, or readers. True False 2. Digital/interactive agencies and public relations firms are examples of organizations that provide specialized marketing communication services. True False 3. While many people both inside and outside the organization have some input into th...

Chapter 3—Brand Adoption, Brand Naming, and Intellectual Property Issues TRUE/FALSE 1. The notions of trial and repeat purchase are particularly apt for inexpensive consumer packaged goods. ANS: T PTS: 1 2. Huge investments and concerted efforts to introduce new products and services almost always guarantee success. ANS: F PTS: 1 3. The three main stages through which an individual becomes an adopter of a new or even established product are the awareness, trier, and repeater classes. AN...