Marcom papers Samenvattingen, Aantekeningen en Examens

A summary of all the mandatory papers of the Marketing Communication course at Tilburg University. PLEASE NOTE: these are not full paper reviews, but it contains the main DV's, IV's, results and setup per paper (I don't believe much more information is needed for the exam).

Summary for the course MarCom by Bosmans, part of the MSc Marketing Management/Analytics at Tilburg University. Note that this summary doesn't include the book chapters

Papers marcom

In this document, an overview of all papers (artikelen) of the course marketing communication from 2019 is given, followed by an elaborated summary (samenvatting) of the papers. Important text is marked in this document, and elaborated with information from the slides that correspond with the paper.

Samenvatting van alle colleges van het vak Marketing Communication aan Tilburg University (2018). Inclusief behandelde papers.

Samenvatting van lectures 2, 3 en 4, inclusief alle stof uit de verplichte papers. Naast alle theorieën zijn ook in de les benoemde voorbeelden toegevoegd, alsmede delen van de slides.