Literature webcare Samenvattingen, Aantekeningen en Examens

This summary contains all relevant material for the exam, including the lectures and the mandatory literature for the Master’s course Webcare

Marketing Communicatie – Part D – The interaction Consumer empowerment - Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46. - Eigenraam, A. W., Eelen, J., Van Lin, A., & Verlegh, P. W. (2018). A consumer-based taxonomy of digital customer engagement practices. Journal of Interactive Marketing, 44, 102-121. - Van Noort, G., Antheunis, M. L., & van Reijmersd...

All articles summarized for the marketing communication exam Part D. Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46. Eigenraam, A. W., Eelen, J., Van Lin, A., & Verlegh, P. W. (2018). A consumer-based taxonomy of digital customer engagement practices. Journal of Interactive Marketing, 44, 102-121. Van Noort, G., Antheunis, M. L., & van Reijmersdal, E. A. ...

Dit document omvat een samenvatting van alle knowledge clips geupload in collegejaar 2020/2021 voor het vak Webcare. In deze clips worden de belangrijkste concepten en literatuur besproken. Het document eindigt met een begrippenlijst van alle relevante begrippen van het vak webcare.

Summary of all the articles and readings for the course 'Webcare'. In this summary, the articles are explained in-depth as addition to the summary of the lectures from the course. Hope it helps, goodluck!

Extensive summary of the compulsory literature, containing all articles and readings, for the course 'Webcare' (2018/2019).

Summary of the lectures from the course 'Webcare'. The little parts (authors) that are marked yellow were the compulsory readings for this course. In my other summary of the literature, these articles are explained in more depth. :-) Goodluck studying!

Summary of the literature for Webcare 2017-2018