Henseler Samenvattingen, Aantekeningen en Examens

Full summary MMSR 2023/2024 Laatste update van het document:   geleden

This document is a full summary for the exam Methodology in Marketing and Strategic Management Research (MMSR) at Radboud University. I made this summary from lectures + video clips + article by Henseler + book by Hair. The summary is made in study year 2023/2024.

Summary MMSR Laatste update van het document:   geleden

Summary of the book of Hair and the article of Henseler. The summary contains pictures from the book.

Summaries for Quantitative & Design Methods in Business Research - Hair et al. (2013) Henseler (2017) - University of Twente - MSc Business Administration Laatste update van het document:   geleden

Summary of Hair et al. (2013) - Multivariate data analysis & Jorg Henseler (2017) - Bridging design and behavioral research with variance-based structural equation modeling. Originally, the summary was written for the subject "Quantitative & Design Methods in Business Research" - University of Twente. The summary consists of the following chapters: -Jorg Henseler (2017) - Bridging design and behavioral research with variance-based structural equation modeling. -Hair et al. (2013) - Chapter 2:...