Haumann et al Samenvattingen, Aantekeningen en Examens
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Marketing performance summary articles
- Samenvatting • 72 pagina's • 2020
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- €6,49
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Extensive Summary of the articles of marketing performance.
Including 15 articles: Artikel Katsikeas, 2016. Assessing performance outcomes in marketing.. Artikel Homburg & Pflesser, 2000. A multiple layer model of market oriented organizaitonal culture: measurement issues and performance outcomes.. Artikel Kirca et al., 2005. Market orientation: a meta- analytic review and assessment of its antecedents and impact on performance.. Artikel maignan Ferrel, 2004. Corporate social responsibility a...
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Summary Marketing Performance Articles - 2018/2019
- Samenvatting • 57 pagina's • 2018
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- €4,48
- 22x verkocht
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Summary of all the articles of the marketing performance course 2018/2019. The following articles are included: Katsikeas et al. (2016), Homburg & Pflesser (2000), Kirca et al. (2005), Maignan & Ferrell (2004), Hillebrand et al. (2015), Rust (2004), Leroi-Werelds et al. (2014), Kumar (2018), Bart et al (2005), Palmatier et al (2006), Homburg et al. (2015), Haumann et al (2014), Homburg et al (2012), Verhoef & Leeflang (2009) and Hanssens & Pauwels (2016).
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Lecture 7 - Online Metrics and Consumer-Company Identification
- Samenvatting • 9 pagina's • 2017
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This summary incorporates all the intakes of lecture 7, which is about Online Metrics and Consumer-Company Identification. It includes class and slides notes along with a well-elaborated summary of the literature analyzed in the 7th class session:
- Measuring and Managing Consumer Sentiment in an Online Community Environment – Homburg et al (2015)
- Comparative Analysis of the Effectiveness of Customer Satisfaction and Customer– Company Identification over Time – Haumann et al (2014)
The d...
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Summary articles Marketing Performance 2016-2017
- Samenvatting • 54 pagina's • 2016
- Ook in voordeelbundel
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- €3,99
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Summary of the articles for the course Marketing Performance in the master Marketing, Radboud University, 2016-2017. Includes the following articles: Katsikeas et al. (2016), Homburg & Pflesser (2000), Kirca et al. (2005), Maignan & Ferrell (2004), Hillebrand et al. (2015), Rust et al. (2001), Leroi-Werelds et al. (2014), Zeithaml et al. (2001), Bart et al. (2005), Boulding et al. (2005), Palmatier et al. (2006), Feng et al. (2015), Verhoef & Leeflang (2009), Homburg et al. (2012), Reinartz et a...
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