Google adwords Samenvattingen, Aantekeningen en Examens

Google AdWords Advanced Search Advertising Exam Questions and Answers 2023...

What are the three most popular forms of video content? - Answer- - Comedy - Music - News Annotation - Answer- A comment or instruction added as text on a Youtube video (phased out in 2017) Three things captions do - Answer- - labels a scene - identifies a location or person - narrates dialogue onscreen Types of captions - Answer- open and closed Embedding - Answer- Taking video from an online video provider and posting it elsewhere on the web Google AdWords - Answer- Google'...

Auto-tagging is used to collect data from which kinds of traffic? A. Website referral traffic B. Search engine traffic other than Google C. Social media traffic D. AdWords Campaign traffic - correct answer D. AdWords Campaign traffic Which report indicates the last page users viewed before leaving your website? A. All Pages report B. Landing Pages report C. Exit Pages report D. Pages report - correct answer C. Exit Pages report What is a "secondary dimension" in Google Analytics?...

Digital analytics is: a) the analysis of quantitative data from your business b) a process of continual improvement of the online experience c) the analysis of qualitative data from your business d) the analysis of data from your business and the competition e) all of these answers are correct - e) all of these answers are correct "Digital analytics" is the analysis of qualitative and (a) ___________________ data from your business and the competition to drive a (b) ___________________...

organic search - correct answer advertisements placed on search results that appear in response to user queries, excluding advertisements paid search - correct answer advertisements places on search results pages through google AdWords Search Engine Marketing (SEM) - correct answer gaining website visits & visibility through search activity Search Engine Optimization (SEO) - correct answer creating & managing website & associated content to increase the likelihood that search en...

how many conversion tracking actions can an advertiser create in an adwords account A. 120 B. 100 C. 50 D. 35 B. 100 An advertiser has entered the numeric value 10 in the "Revenue for your conversion" field within Conversion Tracking. What does this value represent? A. An action valued at US$0.10 B. An action valued at US$10 C. 10 users completed the desired action D. 10 users converted on the site B. An action valued at US$10 Brainpower Read More Previous Play Ne...

What are the 3 recommended view for each property to protect your data? (3) - 1) Unfiltered View 2) Master View 3) Test View Examples of other types of views (3) - 1) region 2) tablet 3) smart phone What is a destination goal? - A page on your website that users see when they complete an action on your site, like a Thank You page. If you are setting up a goal for an app, what would you set up rather than a destination goal? - A screen view goal What is an event goal? - A convers...

What are the three most popular forms of video content? - Answer - Comedy - Music - News Annotation - Answer A comment or instruction added as text on a Youtube video (phased out in 2017) Three things captions do - Answer - labels a scene - identifies a location or person - narrates dialogue onscreen Types of captions - Answer open and closed Embedding - Answer Taking video from an online video provider and posting it elsewhere on the web Google AdWords - Answer Google's search adver...

organic search - correct answer advertisements placed on search results that appear in response to user queries, excluding advertisements paid search - correct answer advertisements places on search results pages through google AdWords Search Engine Marketing (SEM) - correct answer gaining website visits & visibility through search activity Search Engine Optimization (SEO) - correct answer creating & managing website & associated content to increase the likelihood that search en...

Custom Reports will NOT let you do what? a. Use multiple dimensions together in the same report b. Pair metrics and dimensions of different scopes c. Create a report with Custom Metrics d. Use a Custom Dimension as a primary dimension - c Which of these can join offline business systems data with online data collected by Google Analytics? a. AdWords Linking b. User ID c. Data import d. Goal tracking - C. Data Import Which of these would prevent data from appearing in a Cust...