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Pharmaceutical companies are more interested in acquiring and exploiting another's brand than in acquiring in anothers R&D and sales marketing assets a. True b. False b. False Ideally, when should a brand strategy develop for a new drug begin? a. As soon as a clinical need is identified b. As soon as a lead compound is discovered c. During phase II clinical trials d. During Phase IV trials c. During phase II clinical trials Brainpower Read More Which of the followi...

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