G and philip kotler Samenvattingen, Aantekeningen en Examens

Test Bank for Marketing An Introduction 12th Edition by Gary Armstrong and Philip Kotler.   Table of Contents PART 1 DEFINING MARKETING AND THE MARKETING PROCESS   1 Marketing: Creating and Capturing Customer Value 2 Company and Marketing Strategy: Partnering to Build Customer Value and Relationships PART 2 UNDERSTANDING THE MARKETPLACE AND CUSTOMER VALUE   3 Analyzing the Marketing Environment 4 Managing Marketing Information to Gain Customer Insights 5 Understanding Consu...

Marketing: An Introduction, 12e (Armstrong/Kotler) Chapter 1 Marketing: Creating and Capturing Customer Value 1) According to the five-step model of the marketing process, the first step in marketing is . A) capturing value from customers to create profits and customer equity B) constructing an integrated marketing program that delivers superior value C) building profitable relationships and creating customer delight D) understanding the marketplace and customer needs and wants E) de...

Test Bank for Marketing An Introduction 12th Edition by Gary Armstrong and Philip Kotler.   Table of Contents PART 1 DEFINING MARKETING AND THE MARKETING PROCESS   1 Marketing: Creating and Capturing Customer Value 2 Company and Marketing Strategy: Partnering to Build Customer Value and Relationships PART 2 UNDERSTANDING THE MARKETPLACE AND CUSTOMER VALUE   3 Analyzing the Marketing Environment 4 Managing Marketing Information to Gain Customer Insights 5 Understanding Consu...

1) Which of the following is most essential to even the simplest definition of marketing? A) demand management B) the production concept C) customer relationships D) making a sale E) making a profit Answer: C Diff: 1 Type: MC Page Ref: 5 Skill: Concept Objective: 1-1 2) Which of the following is an accurate description of modern marketing today? A) Marketing is the creation of products for customers. B) Marketing is managing profitable customer relationships. C) Selling and advertis...

uitgebreide samenvatting van het vak marketing management gebaseerd op het boek ISBN : 6508 Title : ‘Marketing, An Introduction’, Global Edition Author : Armstrong, G and Philip Kotler Publisher : Pearson Harlow, England Edition : 13

English summary of Marketing Management Chapters 1-16 (excl. chapter 15). Really useful summary with notes from the teacher and illustrations. Book: Armstrong, G and Philip Kotler, ‘Marketing, An Introduction’, Global Edition, Pearson Harlow, England, 2017, 13th edition

Complete summary of the book 'Marketing, An Introduction' by Armstrong, G and Philip Kotler for the course Marketing Management for IBA.