Fournier and avery Samenvattingen, Aantekeningen en Examens
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Marketing Communication - Part D - Samenvatting artikelen + microlectures
- Samenvatting • 42 pagina's • 2021
- Ook in voordeelbundel
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- €6,49
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Marketing Communicatie – Part D – The interaction 
 
Consumer empowerment 
- Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46. 
- Eigenraam, A. W., Eelen, J., Van Lin, A., & Verlegh, P. W. (2018). A consumer-based taxonomy of digital customer engagement practices. Journal of Interactive Marketing, 44, 102-121. 
- Van Noort, G., Antheunis, M. L., & van Reijmersd...
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Summary Articles Marketing Communication Part D
- Samenvatting • 41 pagina's • 2020
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- €5,99
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All articles summarized for the marketing communication exam Part D. 
Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46. 
 
Eigenraam, A. W., Eelen, J., Van Lin, A., & Verlegh, P. W. (2018). A consumer-based taxonomy of digital customer engagement practices. Journal of Interactive Marketing, 44, 102-121. 
 
Van Noort, G., Antheunis, M. L., & van Reijmersdal, E. A. ...
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Summary Marketing communication part D
- Samenvatting • 34 pagina's • 2020
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- €6,99
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Summary of the articles for part D Marketing Communication, part of the masters persuasive communication:

Muntinga, Moorman and Smit
Eigenraam et al.
Van Noort, Antheunis & van Reijmersdal
Fournier & Avery
van Noort & Willemsen
Hennig-Thureau & Wiertz
Boerman, Willemse & van der Aa
Boerman, Kruikemeier & Zuiderveen
Zarouali, Ponnet, Walrave, Poels
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Summary - All articles - Strategic Decision-Making in Marketing
- Samenvatting • 58 pagina's • 2020
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- €9,48
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Summary of all articles for the course Strategic Decision-Making in Marketing. The following articles are included:

1.1. Market orientation, customer value, and superior performance
Slater & Narver
1994

1.2. Closing the marketing capabilities gap
Day
2011

1.3. Marketing department power and firm performance
Feng, Morgan & Rego
2015

2.1. Does a differentiation strategy lead to more sustainable financial performance than a cost leadership strategy?
Banker, Mashruwala & Tripathy
2014

2.2. Refe...
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Marketing Communication - PART D Understanding & Knowledge
- Samenvatting • 16 pagina's • 2018
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- €5,48
- 10x verkocht
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Recap of all articles that should be learned for the understanding and knowledge assignment part D for the course Marketing Communication (Master Persuasive Communication). The recap contains the following articles:

Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46.

Voorveld, H. A.M, van Noort, G., Muntinga, D. G., & Bronner, F. (2018). Engagement with social media...
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Total Summary Marketing Strategy - UVA - Master
- Samenvatting • 43 pagina's • 2017
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- €5,99
- 11x verkocht
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Week 1: Introduction Marketing Strategy
- Porter(1996), What Is Strategy?, Harvard Business Review, nov-dec, p61-78
 Collis&Rukstad (2008), Can you say what your strategy is?, Harvard business review, April, p82 90
- Morgan (2012), Marketing and business performance, Journal of the Academy of Marketing
Science, vol 40:102–119
- Lemon,Rust& Zeithaml (2001). What drives customer equity? Marketing Management 10 (1), p20

Week 2: Internal&external analysis
- Herhausen (2016), Unfold...
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Theories of Marketing - Article Summaries and Lecture Notes
- Samenvatting • 54 pagina's • 2017
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- €5,49
- 2x verkocht
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Summary of all lectures and articles with images and graphs. The summary mostly includes article summaries. The lecture notes were only added if they provided any additional information beyond the articles.

*Week 1 – Introduction*
0. Course Introduction
1. Narver & Slater (1990) The effect of a market orientation on business profitability
2. Rust et al. (2004) Measuring Marketing Productivity: Current Knowledge and Future Directions
3. Aarons, van den Driest & Weed (2014) The Ultimate Marketi...
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Samenvattingen Marketing Communicatie 2.0 artikelen college 1,2,3
- Samenvatting • 26 pagina's • 2015
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- Gratis
- 26x verkocht
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Gratis samenvatting verplichte literatuur eerste drie colleges Marketing Communicatie 2.0, Ivar Vermeulen.