Eppm model Samenvattingen, Aantekeningen en Examens

It is a complete well rounded summary of the course Health Communication at the University of Groningen, it entails the health topics, as well as the individual models, learned throughout the course, the models are well explained and depicted, the health topics are thorough and in line with what was taught in the lectures.

4 components of promotion message strategy, messenger, creative strategy, channel Promotion message strategy what you want priority audience to do, know, and believe Promotion messenger strategy what influences your selection - credibility What is credibility? expertise, trustworthiness, likability, good will Diffusion theory (Rogers 1962) explains how innovations are introduced and adopted by various communities Who are innovators in diffusion theory? first to t...

Summary Persuasive Communication: all elaborated lecture notes + answers to the key questions with explanation

Covers all micro lectures from week 1 till 4. Course started in February 2022.

Samenvatting van het vak Gezondheidscommunicatie van de pre-master Communicatie & Beïnvloeding. Zelf heb ik een 9 gehaald voor dit tentamen.

According to the Prospect Theory of Gain-Loss message framing, what is most effective? - answer-Using loss-frame appeal messaging to promote disease detection behaviors Negativity Bias can be defined as... - answer-The heightened impact of, and sensitivity to negative information The Integrative Model of Behavior Prediction postulates that intention is a direction function of three types of perception: - answer-Attitude, perceived norm, and self-efficacy Priming is achieved by repeatedl...

Dit is een samenvatting voor het vak Persuasieve communicatie op de Uva. Het bevat alle stof besproken in de microlectures van week 1 tm 7 (volledig) van het vak. Alle begrippen en theorieën staan erin beschreven en worden uitgelegd, ook met behulp van voorbeelden.

Nederlandse samenvatting van alle literatuur en microlectures die in blok 1 gegeven worden

Media en omgeving samenvatting. HBO communicatie jaar 2. Een duidelijke samenvatting met voorbeelden en begrippen zoals: reinforcement theorie, uses & gratifications, informatieverwerking, arousal, EPPM-model, issues