Customer journeys Samenvattingen, Aantekeningen en Examens

Summary all articles Digital Marketing Intelligence 2022-2023 - Chapman, C., Feit, E.M. (2019). Association Rules for Market Basket Analysis. - Kannan, P. K. and Hongshuang Li (2017). Digital marketing: A framework, review and research agenda. - Kukar-Kinney, M., Scheinbaum, A. C., Orimoloye, L. O., Carlson, J. R., & He, H. (2022). A model of online shopping cart abandonment: evidence from e-tail clickstream data. - Li, J., Abbasi, A., Cheema, A., & Abraham, L. B. (2020). Path to Purpos...

Which three ways can Salesforce Data Cloud support the Customer 360 Experience? A. Create unified customer profiles across all touchpoints by connecting identities, engagement data, customer orders, loyalty, and marketing journeys. B. Auto-convert all of your data across your IT Ecosystem into insightful and meaningful information with no intervention. C. Capture and unify data from anywhere with a high-scale data ingestion service. D. Be able to analyze your data with Salesforce Core Report...

Summary of required articles of the course DMI at the RUG (2021-2022): - Digital marketing: A framework, review and research agenda (Kannan & Li, 2017) - Exploring the effects of what (product) and where (website) characteristics on online shopping behavior (Mallapragada et al., 2016) - Path to purpose? How online customer journeys differ for hedonic versus utilitarian purchases (Li et al., 2020) - Online display advertising for CPG brands: (when) does it work? (Van Ewijk et al., 2021) -...

Hadoop YARN can be described as a resource management platform responsible for managing the other Hadoop resources. Which of the following is a characteristic of B2B CRM Software? Predicting customer behavior based on past buying patterns and business profitability. Which of the following operations does OpenRefine perform with General Refine Expression Language? Advanced data operations. How do you calculate click-throughs of a Website? Number of visitors who click on a...

Which of the following responses represents a Microsoft Business Applications customer engagement app? -Dynamics 365 Field Service -Office 365 -Azure Dynamics 365 Field Service -Dynamics 365 Field Service falls in the Microsoft Business Application product line. Which of the following searching or filtering options would be used if you wanted to display a list of Accounts with open orders? -Advanced Filter -Quick Find -Categorized Search Advanced Filter -This ans...

Which three ways can Salesforce Data Cloud support the Customer 360 Experience? A. Create unified customer profiles across all touchpoints by connecting identities, engagement data, customer orders, loyalty, and marketing journeys. B. Auto-convert all of your data across your IT Ecosystem into insightful and meaningful information with no intervention. C. Capture and unify data from anywhere with a high-scale data ingestion service. D. Be able to analyze your data with Salesforce Core Re...

Which three ways can Salesforce Data Cloud support the Customer 360 Experience? A. Create unified customer profiles across all touchpoints by connecting identities, engagement data, customer orders, loyalty, and marketing journeys. B. Auto-convert all of your data across your IT Ecosystem into insightful and meaningful information with no intervention. C. Capture and unify data from anywhere with a high-scale data ingestion service. D. Be able to analyze your data with Salesforce Core Re...

Salesforce Business Analyst 3 Exam - Questions with 100% Correct Answers A business analysis (BA) is creating a business flowchart to review with a customer service team that is using Service Cloud. The team is organized by the products and the regions they support. Which step should the BA include in the business flowchart? A. Capture decision steps and different outcomes. B. Illustrate which fields are integrated with an external system. C. Set limits to the scope that will be documented Uni...

ASQ Quality Glossary Exam 200 Questions with Verified Answers Academic Quality Improvement Project (AQIP) - CORRECT ANSWER A forum for higher education institutions to review one another's action projects. Acceptance quality limit (AQL) - CORRECT ANSWER In a continuing series of lots, a quality level that, for the purpose of sampling inspection, is the limit of a satisfactory process average. Acceptance number - CORRECT ANSWER The maximum number of defects or defectives allowable in a ...

ASQ Quality Glossary Exam 200 Questions with Verified Answers Academic Quality Improvement Project (AQIP) - CORRECT ANSWER A forum for higher education institutions to review one another's action projects. Acceptance quality limit (AQL) - CORRECT ANSWER In a continuing series of lots, a quality level that, for the purpose of sampling inspection, is the limit of a satisfactory process average. Acceptance number - CORRECT ANSWER The maximum number of defects or defectives allowable in a ...