Criteria b2b Samenvattingen, Aantekeningen en Examens

WGU C201 Business Acumen Chapter 11, 12, 13: Marketing Already Passed Marketing The process for discovering unmet customer needs, researching potential markets, producing goods or services to satisfy targeted customers, promoting, pricing, and distributing. The organizational function and set of processes for creating, communicating and delivering value to customers, managing customer relations, advocates ideas or viewpoints and educating others. How does marketing create utility? Creates time,...

BUSML 3250 Exam 3 Latest Update Already Passed product a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value good has tangible attributes that a consumer's five senses can perceive nondurable good an item consumed in one or a few uses, such as food products and fuel durable good a good that usually lasts over many uses, such as appliances, cars, and ...

MKTG 3340 (Chaoqun Chen) Exam 1 Review What is marketing? a set of processes for creating, communicating and delivering value to customers and for managing customer relationship in ways that benefit the organization and its stakeholders. four requirements for marketing to occur 1.) Two or more parties (individuals or organizations) with unsatisfied needs 2.) A desire and ability to satisfy those needs 3.) A way for the parties to communicate 4.) Something to exchange Brainpower...

Are the 4 P's irrelevant? correct answers No, they just need to be *reinterpreted* to serve B2B marketers New Acronym correct answers SAVE Instead of *Product* correct answers Focus on *Solution* -define offerings by the needs they meet, not by their features, functions, or technological superiority Instead of *Place* correct answers Focus on *Access* -develop an integrated cross-channel presence that considers customers' *entire purchase journey* -instead of emphasizing individual...

In B2B markets, it is negotiated pricing vs. fixed pricing which is commonly found in B2C markets. T or F correct answers True When looking at how B2B marketing interacts with B2B strategy, _________ describes what the firm does differently, better, or as well as the best. It can be tied to virtually any value proposition, including price, quality, service, speed or innovation correct answers Advantage When selecting a market, questions revolving around the fit such as "what alternatives ...

MKTG 181 Final Exam Questions and Answers All Correct Products - Answer-goods, service, or idea consisting of tangible and intangible attributes that satisfies consumers' needs in exchange for money or value services - Answer-intangible activities that an organization provides to satisfy consumer needs convivence products - Answer-items purcased frequently, conveniently shopping - Answer-several alternatives on criteria sch as price, quality, or style specialty - Answer-items that ...

Chapter 3—Brand Adoption, Brand Naming, and Intellectual Property Issues TRUE/FALSE 1. The notions of trial and repeat purchase are particularly apt for inexpensive consumer packaged goods. ANS: T PTS: 1 2. Huge investments and concerted efforts to introduce new products and services almost always guarantee success. ANS: F PTS: 1 3. The three main stages through which an individual becomes an adopter of a new or even established product are the awareness, trier, and repeater classes. AN...

What are the key KCS goals? Create content as a by product of solving the problem Evolve content based on demand and usage Develop a KB of collective experience to date Reward learning collaboration & sharing & improving What are the key KCS Principles? Capture in the Workflow Structure for reuse Complete thoughts not sentences Search is creating Improve Just in Time article quality Double Loop Process (Solve & Evolve) KB includes knowledge that is at different states of trust ...

MKTG 181 Final Exam 2023 Questions with Correct Answers Product - Answer-A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value Consumer products - Answer-Products purchased by the ultimate consumer Business products - Answer-Also called B2B products or industrial products, are products organizations buy that assist in providing other products for resale 4 T...

Chapter 3—Facilitating the Success of New Brands TRUE/FALSE 1. The notions of trial and repeat purchase are particularly apt for inexpensive consumer packaged goods. ANS: T PTS: 1 2. Huge investments and concerted efforts to introduce new products and services almost always guarantee success. ANS: F PTS: 1 3. The three main stages through which an individual becomes an adopter of a new or even established product are the awareness, trier, and repeater classes. ANS: T PTS: 1 4. The firs...