Coporate communication Samenvattingen, Aantekeningen en Examens

Define Growth when there is an increase in the size of an organisation's operations Growth occurs in terms of ... x3 Physical assets (i.e. purchasing new premises) Number of employees Increasing product range Reasons for growth X2 Enter into new markets - spread risk Gain economies of scale and reduce costs Define Retrenchment when there is an reduction in the size of an organisation's operations Reasons for retrenchment x2 Focus on core competences - reduce...

Define Growth when there is an increase in the size of an organisation's operations Growth occurs in terms of ... x3 Physical assets (i.e. purchasing new premises) Number of employees Increasing product range Reasons for growth X2 Enter into new markets - spread risk Gain economies of scale and reduce costs Define Retrenchment when there is an reduction in the size of an organisation's operations Reasons for retrenchment x2 Focus on core competences - redu...

Clear summary of the lectures combined with the book, coming from a honours student. You do not need anything else besides this summary, I got an 8.7!

Totale samenvatting van het vak corporate communication gegeven door Prof. Katia Segers. Het bevat: Hoorcolleges Samenvatting boek Gastcolleges

samenvatting van de 4de editie van corporate communication, a guide to theory & practice geschreven door Joep cornelissen. Hoofdzakelijk geschreven in het Nederlands met enkele Engelse zinnen