Conative response Samenvattingen, Aantekeningen en Examens

IOP1503 TESTBANK FOR 2021 (include exam and assignment questions and answers) Environmental Psychology 1. research has proven that culture affects not only the languages and customs of people, but also the way people experience the world. 1) Brain 2) Cultural 3) Environmental 4) Behavioural Reference: Section 3.2.2 on page 41 (Study guide under Additional Resources) 2. As an environmental psychology practitioner, you may be asked to assist organisations in tackling and mana...

Dit is een samenvatting van het vak 'persuasieve communicatie'. Alle begrippen zijn uitgelegd, waarbij sommige met voorbeelden om dit duidelijker te maken. Aan het eind van deze samenvatting zijn de belangrijkste slides (met meeste tentamen informatie) van de hoorcolleges te zien om je een zo goed en duidelijk mogelijk beeld te geven wat ze vragen in de tentamens.

communication - Answer transfer of meaning from one mind to another process of establishing a commonness or oneness of thought between a sender and a receiver external vehicles: messages, ads, signs Basic components of process - Answer who? = source (spokesperson or org) says what? = message (encoded v decoded, verbal & non) in what way? = channel (personal/impersonal) to whom? = recipient (target market segment) w/ what effect? = response (response to ad) Communication p...

COM1501_Questions_and_Answers 2020. 1) Which five major stages in the development of human communication are distinguished according to different ‘ages’? Consider the options below and identify the key containing the ages listed in the correct chronological order. 1. Writing, speech and language, electronic mass media, printing 2. Writing, printing, speech and language, electronic mass media 3. Speech and language, writing, printing, electronic mass media 4. Writing, speech and ...

COM 1501-PAST EXAM QUESTIONS. Fundamentals Of Communication. Which five major stages in the development of human communication are distinguished according to different ‘ages’? Consider the options below and identify the key containing the ages listed in the correct chronological order. 1. Writing, speech and language, electronic mass media, printing 2. Writing, printing, speech and language, electronic mass media 3. Speech and language, writing, printing, electronic mass media 4. Writi...

CMY1501 EXAM PACK 2020. CMY1501 Introduction To Criminology. Which one of the following is not an assumption made by the classical school? (a) All people are by their nature self-seeking and therefor liable to commit crime (b) In order to live in harmony, people agree to give up certain freedoms in order to be protected by a strong central state (c) Punishment is necessary to deter crime and the state has the prerogative to administer it (d) Punishment should be proportionate to the crime (...

COM1501 EXAM PACK 2021.1) Which five major stages in the development of human communication are distinguished according to different ‘ages’? Consider the options below and identify the key containing the ages listed in the correct chronological order. 1. Writing, speech and language, electronic mass media, printing 2. Writing, printing, speech and language, electronic mass media 3. Speech and language, writing, printing, electronic mass media 4. Writing, speech and language, printing, ...

M415 Exam 1 2023/2024 CORRECT ANSWER IMC stands for: -CORRECT ANSWER- Integrated Marketing Communication A company name that doesn't reflect what goods and/or services the company sells is called: -CORRECT ANSWER- Iconoclastic When a company offers a series of goods or services under one brand name, it's using a ______ brand strategy -CORRECT ANSWER- family proprietary brands marketed by an organization and normally distributed exclusively within the organization's outlets are: -C...

MKT 348 Test Bank CH1 Marketing account executives are facing increasing pressures related to: A) accountability B) affordability C) accessibility D) applicability An advertising agency is told by the client that an advertising campaign should result in a 20% increase in sales. This is an example of: A) marketing myopia B) standardization C) adaptation D) accountability An account executive's duties include: A) preparing a database B) development of an overall strategic communicati...

ADM 3326 Chapter 4 1. In the opening chapter vignette, which Asian car company used an integrated campaign to highlight its "hot" new sports coupe? A. Honda B. Toyota C. Subaru D. Hyundai 2. In the opening chapter vignette, because the target audience was "young men aged 30-35 who are tech-savvy driving enthusiasts", the marketers needed to use innovative new communication techniques to ________. A. get noticed and be different and unique B. show how th...