Bob fennis Samenvattingen, Aantekeningen en Examens

Total summary of the course Attitudes and Advertising given at TiU (422056-B-6) 2023/2024.

Samenvatting H1-8 The Psychology of Advertising - Psychology of Advertising (6463PS032)

This is a summary of the master course Marketing Communication at the Rijksuniversiteit Groningen, given in the MSc Marketing Management (Semester 2 - period 1). The summary includes all the required lectures, as well as all required chapters of the book for this course: Psychology of Advertising - 3rd edition. You will definitely have everything that is needed for the exam! It is easy to go through this summary, since the definitions and important concepts are in bold etc. It even includes the ...

Alle college aantekeningen van het vak Marketing 2 (E_BK2_MKT2). Gegeven aan de Vrije Universiteit van Amsterdam. Ook verkrijgbaar in een bundel.

Samenvatting van alle hoofdstukken van Psychology of Advertising.

Update: by only watching the lectures and studying this summary I got an 9.0 as grade. This is an extended summary of everything that is discussed during the 7 lectures of the course Psychology of Advertising. This includes the lectures of Dr. Gert-Jan Lelieveld, Ambra Brizi & the guest lecture of Trudelies van der Poel. During the last lecture Ambra Brizi stated the lectures will be the most important content of the exam. Everything that is discussed during the lectures is stated in this...

All the lectures. With this summary you don't need the book. Passed the course and assignment (easily)with this one

My summary of all chapters of Psychology of Advertising (newest edition!) I made this a year ago by myself and for me this summary was enough to pass. The exam will be in English for both the international & Dutch students, hence the English summary.

Nederlandse samenvatting van het boek The Psychology of Advertising (2e editie, 2015), plus alle voorgeschreven artikelen die ook als tentamenstof zijn opgegeven. De samenvatting gaat over de voorgeschreven hoofdstukken 1 tm 7. Met deze samenvatting heb ik zelf ruim een 9 gehaald voor het tentamen!

Samenvatting van de nieuwste editie (3e) van het boek The Pyschology of Advertising. Hoofstuk 1 tot en met hoofdstuk 6. Alles wat je moet kennen voor het vak Marketing II.