Bcg approach Samenvattingen, Aantekeningen en Examens

WGU D174 Marketing Management Questions and Answers Already Passed Miles and Snow's Strategy Types 1. Prospector 2. Analyzer 3. Defender 4. Reactor Prospector (Miles & Snow) Firm exhibits continual innovation by finding and exploiting new product and market opportunities. Analyzer (Miles & Snow) Firm relies heavily on analysis and imitation of the successes of other organizations, especially prospectors. Defender (Miles & Snow) Firm searches for market stability and production of only a limi...

Internal and external analysis is found in: a. BCG Growth-Share Matrix b. MECE c. Balance Scorecard d. ERP and CRM analysis e. SWOT - e. SWOT One the ways (term(s) or word(s) Mintzberg described the world of a manager was (were): a. linear b. two of the answers are correct c. all three answers are correct d. typology e. myths - b. two of the answers are correct -- typology and myths One of the barriers to successful emotional intelligence discussed in class was: a. increased amounts...

Med-Surg II HESI Test Bank_ Complete Updated fall 2022-2023. - A nurse is collecting data from a client who has a possible cataract. Which of the following manifestations should the nurse expect the client to report? 1) Decreased color perception 2) Loss of peripheral vision 3) Bright flashes of light 4) Eyestrain - A nurse is assisting with the care of a client immediately following a lumbar puncture. Which of the following actions should the nurse take? (Select all that apply.) 1) E...

1. Internal and external analysis is found in: a. BCG Growth-Share Matrix b. MECE c. Balance Scorecard d. ERP and CRM analysis e. SWOT Answer - e 3. One of the barriers to successful emotional intelligence discussed in class was: a. increased amounts and complexity of information b. lack of strategic thinking c. unawareness that emotional intelligence can be measured d. the encoding/decoding approach Answer - a 5. The idea of EI is from: a. two of the answers are corre...

Information your company already has collected, such as sales and marketing records, customer account information, and product purchasing and usage data. - Internal data MARKETING - Business function that identifies, satisfies, and retains customers through a set of activities related to creating, communicating, delivering, and exchanging offerings that have value for the customer Price - A realtor representing luxury condominiums offers pre-construction discounts to clients. Whic...

Agile - An umbrella term used to describe a group of iterative incremental product development principles and methodologies that support the Agile Manifesto Agile Manifesto - A conceptual framework that emphasizes four central values and twelve supplemental principles encompassing an iterative and people orientated approach to product development. (Also called the Manifesto for Agile Software Development.) Agile Theory - Holds that Agile is designed to follow a non-linear path more closely ...

In BCG approach, ________ are high-share, high-growth businesses or products. They need heavy investment to finance rapid growth and fend off competition. When their growth slows down, they often turn into ___________ . A) Dogs; cash cows B) Question marks; dogs C) Stars; Cash cows D) Cash cows; stars E) none of the above - Answer- C) Stars; Cash cows It is ____________ to keep a customer, than it is to get a new one. A) Cheaper B) More expensive C) Faster D) Both B and C ar...

Midterm 1 MKTG 300 CSULB Chapter 1 - correct answer Types of Marketing Management Orientations - correct answer Product, Sales, Market, and Societal Marketing. Product Orientation - correct answer focuses on what they can make best, instead of what the customers want. (what can we do) Sales Orientation - correct answer focuses on what the company can sell. Market Orientation - correct answer focuses on not only internal factors(production, sales) but on external factors (what the c...

Marketing always entails an: - Answer-Exchange Purpose of Marketing is to create: - Answer-Value The 4 P's of Marketing - Answer-1) Product 2) Place 3) Promotion 4) Price Competitive Advantage consists of: - Answer-Excellence in all areas of 4 P's The Marketing Plan - Answer-Consists of 3 phases 1) Planning Phase 2) Implementation Phase 3) Control Phase The Strategy Pyramid - Answer-VMOST -Vision -Mission -Objectives -Strategy -Tactics SWOT Analysis - Answer-Evaluates an organ...

The term "SKA" has to do with - ANSWER-job design Which of the following best describes Lou's approach to IBM - ANSWER-Demand chain Thinking about how Lou "fixed" IBM and topics from the class, which of the following was most evident in the book? - ANSWER-BPR Which is the decision-making tool that could be used for a structured decision - ANSWER-DSS The primary difference between a project and a process is - ANSWER-end results Timeliness and quality, from class, are parts of ...