Akpinar Samenvattingen, Aantekeningen en Examens

Digital Marketing & Metrics | Literature Summary Laatste update van het document:   geleden

A summary for the literature of Digital Marketing & Metrics, including all the articles we need to know for the exam (as confirmed by the teacher): - Lemon & Verhoef (2016) - Ailawadi & Farris (2017) - Naik & Peters (2009) - Bucklin et al. (2009) p. 175-190 - Rutz & Bucklin (2012) - Li et al. (2016) - Babic et al. (2016) - Hewett et al. (2016) - Schwiedel & Moe (2014) - Akpinar & Berger (2017) - Tucker (2015) - Dinner et al. (2014)

Summary Akpinar & Berger (2017) Laatste update van het document:   geleden

This is a short, but complete English summary of the article.

Summary Tavassoli et al. (2014) Laatste update van het document:   geleden

This is a short, but complete English summary of the article.