Value proposition design Samenvattingen, Aantekeningen en Examens

BSM 100 Final Exam TMU Questions and Answers What is the first problem entrepreneurs face? -Answer-The gap in the market What 4 things make a successful business? -Answer-Team, Marketing, Finances, Operations Examples of a businesses external environment -Answer-Suppliers, Consumers, Political and Economic Issues What are three ways to make meaning in your product/service -Answer-Increase the quality of life, Right a wrong- fix a problem in the world, Preventing the end of something good...

The ideas of "needs to be actional able" and "generate alternatives" and "objective measures" are related to: a. BATNA b. transformational changes c. theory of constraints d. Taylorism e. STS - a. BATNA The business process reengineering approach is best described as: a. operational b. market driven such as new products c. both external and internal to the organization d. strategic - a. operational . In The Goal, when Ralph was generating the data it is best described in terms o...

Supply Chain Network correct answers suppliers, manufacturers, warehouses and DCS, customers Supply Chain Components correct answers supplier base (procurement, inbound logistics), integrated enterprise (MFG/SVC Ops, order fulfillment), Market/distribution network (outbound logistics, customer service) UT Integrated SCM Concept correct answers Supply chain is the design and coordination of a network through which organizations and individuals get, use, deliver, and dispose of material good...

Chapter 02 Elements of Marketing Strategy, Planning, and Competition True / False Questions 1. Value is defined by the customer. True False 2. A benefit is some type of utility that a company and its products provide for customers. True False 3. Starbucks is known to have shops located across the street from each other. It appears that the coffee shop chain is offering place utility. True False 4. Samsung's first value proposition when the ...

Role of Marketing - ANSWER marketing is engaging customers and managing profitable customer relationships. the aim of marketing is to create value for customers in order to capture value from customers in return goal: attract new customers by promising superior value and to keep and grow current customers by delivering value and satisfaction marketing is selling and advertising but also satisfying customer needs. the aim of marketing is to make selling unnecessary. engage consumers effecti...

What is a Brand? - Answer- a brand is a promise. By identifying and authenticating a product or service, it delivers a pledge of satisfaction and quality A Well-known and respected brand is an - Answer- invaluable asset Brands - Answer- Differentiate our offering from competition; represent set of values that are consistently embraced The secret to marketing communications is to - Answer- thoroughly understand what people want and develop a product or concept that satisfy this need, the...

What uncontrollable marketing element provides user input as to how the company delivers upon its value proposition? - Consumer Feedback Which controllable marketing function should a company use to achieve its firm-level goals and to satisfy the target customers' needs and wants? - Product Which controllable element is included in the marketing mix? - Product A marketer introduces a tutorial video featuring the company's new cosmetic line. Which set of elements from the marketing mix is...

What is included in a broad definition of marketing? - Answer- Creating customer value, building customer relationships, and engaging customers The first step of the marketing process is to - Answer- understand the marketplace, which includes customer needs and wants. Marketing is the process by which companies ________ and build strong customer relationships in order to ________ - Answer- create value for customers; capture value from customers in return The marketing process involves ...

Auburn ENFB 3140 Exam 1 Study Guide 100% Correct Entrepreneurship A way of thinking, acting, and being that combines the ability to find or create new opportunities with the courage to act on them. Startup A temporary organization in search of a scalable business model. Effectuation An entrepreneurial approach to taking quick action using resources you have available to get early traction on new ideas. The idea that entrepreneurs focus on creating their future rather than predicting it. T/F ...

Marketing - Answer-managing profitable customer relationships Goals of Marketing - Answer-1. Attract new customers by promising superior value 2. Keep and grow current customers by delivering customer satisfaction Need - Answer-state of felt deprivation (physical, social, individual) Want - Answer-a form that a human need takes as shaped by culture, individual personality, and marketers Demand - Answer-wants + buying power Market - Answer-the set of all actual and potential buyers of a pr...