Sales promotions Samenvattingen, Aantekeningen en Examens

Amanda is measuring the temperature. She looks at the thermometer and sees that it is somewhere between 65 and 66 degrees Fahrenheit. She is okay with the temperature in between two integers because she knows temperature is not ________ data, but temperature is _________ data.  a) Nominal, Ordinal  b) Nominal, Discrete  c) Continuous, Discrete  d) Discrete, Continuous Feedback: The correct answer is D. Temperature is not a measure that comes in increments (discrete) but is co...

BCOR 2304 Final Exam Questions and Answers Already Passed strategy a set of goal-oriented actions a firm takes to gain and sustain better performance over competitors strategy managment combines analysis, formulation, and implementation in finding competitive advantage mastery= view organization as a whole competitive parity two or more firms perform at the same level strategic positioning position in industry that allows firms to provide value to customers, while controlling costs mission r...

Sales promotions and characteristics - Answer Any incentive that is additional to the basic benefits provided by the brand and temporarily changes its perceived price or value -Short-term oriented -Capable of influencing behavior b/c it offers buyers superior value and can make them feel better about the buying experience Sales promotions examples - Answer Consumer: samples, coupons, premiums, contests, sweepstakes, etc. Trade: buying allowances, push money, advertising allowances, ...

OCTOBER/NOVEMBER 1.5) Password controls  Passwords should be unique to each individual (group passwords should not be used).  Passwords should consist of at least six characters, be random not obvious, and a mix of letters, numbers, upper/lower case and symbols.  Passwords/user-IDs for terminated or transferred personnel should be removed/disabled at the time of termination or transfer.  Passwords should be changed regularly and users should be forced by the system, to...

Test Bank for Marketing Management 16e 16th edition by Philip Kotler, Alexander Chernev. ISBN-13: 7158 Full Chapters test bank included PART 1 A+FUNDAMENTALS OF MARKETING MANAGEMENT 1. Defining Marketing for the New Realities 2. Marketing Planning and Management PART 2: UNDERSTANDING THE MARKET 3. Analyzing Consumer Markets 4. Analyzing Business Markets 5. Conducting Marketing Research PART 3: DEVELOPING A WINNING MARKETING STRATEGY 6. Identifying Market Segments and Target Customers 7. Crafting...

WGU Sales Management - D099 Study Guide Latest Update (100% Correct Elaborations) Graded A. A retailer is advertising its new product line and has designed a campaign that includes social media advertising, print promotional pieces, online promotions, and a special product launch event.Which concept is the retailer using to promote its new product line? Integrated marketing communications A salesperson wants to get to know a prospective customer by establishing ongoing communication to ens...

WGU Sales Management D099 Pre-Assessment Questions With Complete Solutions. A retailer is advertising its new product line and has designed a campaign that includes social media advertising, print promotional pieces, online promotions, and a special product launch event. Which concept is the retailer using to promote its new product line? Relationship selling Integrated marketing communications Buyer journey Marketing research Integrated marketing communications A salesperson wants to g...

CAA Final Exam Questions and Answers with Complete Solution. Media that offer opportunities for dialogue and two-way conversations between companies and customers, as well as among consumers, are most accurately descnbed as.......... A. intersctive B. engaging C. niche D. addressable E converging - ANSWER A Which of the following most accurately identifies the strength of newspapers and magazines? A. delivering personalized B. creating two-way communication C. delivering information...

WGU Sales Management - D099 Study Guide Latest Update (100% Correct Elaborations) Graded A. A retailer is advertising its new product line and has designed a campaign that includes social media advertising, print promotional pieces, online promotions, and a special product launch event.Which concept is the retailer using to promote its new product line? Integrated marketing communications A salesperson wants to get to know a prospective customer by establishing ongoing communication to ens...

Sales Order correct answers The document created during sales order entry, listing the item numbers, quantities, prices, and terms of the sale Electronic Data Interchange (EDI) correct answers The use of computerized communications and a standard coding scheme to submit business documents electronically in a format that can be automatically processed by the recipient's information system. Credit Limit- correct answers The maximum allowable credit account balance for each customer, based o...