Product assortment Samenvattingen, Aantekeningen en Examens

CPCM Final Exam (questions and answers) 2024 Data Sharing: (Can share Competitive Data with Retailers & Vendor partners can share it with me) Data Considerations: (Need to understand which measures are additive) Trends Analysis: (Can compare Quarterly data to understand Seasonality and Annual data for overall Trends) Data Significance: (Need to confirm if # of Buyers is large enough) - CORRECT ANSWER-Panel Data guidelines % of Buyers in a particular Demographic Group - CORRECT ANSWE...

CMKG CPCM Exams 2024 final for actual exam D. Cannibalization - CORRECT ANSWER-A Retailer introduces a new item in Category A that causes Category B buyers to switch their purchases from Category A to Category B. What is this an example of? A. Brand extension B. Incremental contribution C. Product Line extension D. Cannibalization True (space planning) - CORRECT ANSWER-True or false? When you're completing an assortment and space planning project, it's best to import the item lev...

Kola, a leading soft drink manufacturer, has recently forayed into the Middle East markets. Based on its research that Middle East consumers prefer sweeter drinks, it is manufacturing soft drinks with extra sugar to meet local requirements. Kola is using the___ strategy to market its product A. communication adaptation B. product pioneering C. product adaptation D. product invention E. straight product extension - Answer-c. product adaptation which of the following is most likely true ab...

possession utility - correct answer getting a product or service to consumers so they can own or use it depth of product line - correct answer -stores that carry a considerable assortment of a related line of items are limited-line stores -ex: Sports Authority carries a considerable amount of sports equipment from weight-lifting accessories to running shoes limited service - correct answer -provide some services such as credit and merchandise return, but not others, such as clothin...

CPCA Practice Exam Questions With 100% Correct Answers all of the above (panel data) - answerwhich of the following measures in panel data affect sales volume for a category? # of buyers and $/purchase HH penetration and volume per buyer HH penetration and buying rate All of these answers are correct warehouse shipment data - answerWhich of the following data sources is the least useful when completing product assortment analysis? To identify the total value of all items included in th...

IDIS 240 FINAL EXAM UPDATED SUMMER 2024 QUESTIONS AND ANSWERS SOLVED CORRECTLY 100% VERIFIED OEM stands for - Correct Answer Original Equipment Manufacturer If you buy Allen-Bradley products in Houston, Texas you must purchase from Reynolds Electric, this is an example of ____________ distribution - Correct Answer exclusive MRO stands for - Correct Answer maintenance, repair, and operations 3M products are sold through many distributors. This is an example of _______ distribution? - Co...

Marketing concept - Answer-The philosophy that focuses on identifying and satisfying customer needs. Benefits of marketing - Answer-Advantages gained from implementing marketing strategies. Importance of marketing - Answer-The significance of marketing in achieving business goals. Seven functions of marketing - Answer-Activities involved in the process of marketing goods and services. Marketing mix - Answer-The combination of product, price, place, and promotion strategies used to ma...

CTD 261 Exam 1 Questions & Answers 2024-25 fiber - ANSWERSany substance with a high length to width ratio and suitable characteristics for being processed into fabric. yarn - ANSWERSan assemble of fibers that are twisted or laid together to form a continuous strand. performance - ANSWERSthe manner in which a textile, textile component, or textile product responds to use or how it responds when exposed to some environment factor that might adversely affect it. serviceability - ANSWE...

CPCA Exam Questions With Complete Solutions 100% Solved Is the acronym ACV the total sales volume reported for a store or group of stores- Yes or No? Yes Is a consumer the person who buys the product-yes or no? No Does referring to a product as incremental mean the the product is unavailable at the shelf or point of purchase- yes or no? No Which of the following is not a specific trend in category management? A. Industry consolidation B. the use of shopper insights C. Reliance on fr...

MKTG 3340 Final Exam Questions and Answers 100% Correct MKTG 3340 Final Exam Questions and Answers 100% Correct MKTG 3340 Final Exam Questions and Answers 100% Correct MKTG 3340 Final Exam Questions and Answers 100% Correct possession utility - ANSWER-getting a product or service to consumers so they can own or use it depth of product line - ANSWER--stores that carry a considerable assortment of a related line of items are limited-line stores -ex: Sports Authority carries a co...